I Built 4 SaaS Apps to $100K MRR: Here's My Exact Playbook
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Transcript
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This
is
everything
I
know
about
building
a
successful
SaaS
This
is
Thibaut
a
dude
from
France
I've
been
following
for
a
while
who's
launched
dozens
of
products
online
But
recently
I
noticed
that
he's
been
on
an
absolute
tear
Over
the
last
four
years
I've
built
four
apps
which
passed
over
100
character
marks
Not
just
one
app
Thibaut
has
four
separate
SaaS
products
doing
over
100
000
MRR
each
which
is
unheard
of
So
I
gave
him
a
call
and
asked
him
how
this
is
even
possible
And
he
shared
everything
I
spent
for
five
years
because
I
didn't
know
this
In
this
video
Thibaut
and
I
walk
through
his
specific
playbook
he
uses
over
and
over
again
to
launch
successful
SaaS
companies
including
the
number
one
thing
builders
get
wrong
about
validating
their
ideas
why
he's
building
six
different
apps
versus
just
one
and
his
exact
12
step
playbook
he
uses
for
all
of
his
apps
This
is
a
video
you
cannot
miss
So
let's
dive
in
I'm
Bat
Walls
and
this
is
Starter
Story
All
right
Thibaut
the
legend
is
in
the
house
Tell
me
about
who
you
are
Thibaut
what
you
built
and
what's
your
story
I'm
Thibaut
Some
people
know
me
because
I
built
and
exceeded
TweetHunter
and
Tapio
It
was
an
8
million
acquisition
I'm
building
five
apps
right
now
trying
to
slowly
grow
them
to
10
million
in
annual
revenue
I've
built
many
apps
so
I'm
going
to
be
talking
about
my
playbook
the
one
that
I'm
using
every
day
and
which
got
me
to
have
four
apps
above
100
000
a
month
Okay
I
mean
insane
Five
different
products
doing
700
000
a
month
is
crazy
Can
you
break
down
all
these
five
different
businesses
What
kind
of
businesses
are
they
The
highest
revenue
making
is
a
video
making
software
It's
called
Revit
ai
It's
basically
something
where
you
can
input
a
video
input
a
text
and
Revit
will
try
to
create
an
engaging
video
I
think
Revit
is
my
oldest
software
It's
making
something
like
400
000
per
month
and
still
growing
10
month
over
month
which
is
quite
crazy
to
me
The
second
one
is
called
Outrank
It
might
be
the
fastest
growing
of
all
my
products
It
just
passed
200
000
per
month
It
started
just
as
a
blog
post
generator
and
right
now
it's
slowly
becoming
an
all
in
one
SEO
SaaS
to
just
grow
your
organic
traffic
The
next
one
is
SuperX
It
just
passed
13
000
per
month
It's
an
all
in
one
SaaS
to
grow
an
audience
on
X
Next
one
is
Postsyncer
It's
the
smallest
of
all
my
products
It's
making
1
5K
per
month
It's
also
a
social
media
tool
I
love
this
space
but
this
one
is
more
made
for
people
who
want
to
be
everywhere
You
can
post
on
10
platforms
And
the
last
one
is
the
one
that
I
spend
the
most
money
on
It's
called
Feather
It's
a
blogging
tool
making
about
10K
per
month
I
acquired
this
for
250K
It
takes
your
Notion
pages
and
Notion
contents
and
put
that
as
a
blog
on
the
web
So
all
that
together
I
think
it's
generating
something
like
700K
per
month
50K
paying
customers
The
total
amount
of
monthly
revenue
is
growing
about
20
per
month
consistently
for
over
six
months
Right
now
there's
just
no
sign
that
it's
stopping
This
is
crazy
You've
built
over
four
successful
apps
I've
done
it
all
very
recently
in
the
last
couple
of
years
I
talked
to
a
lot
of
people
who
want
to
build
SaaS
and
they
struggle
They
struggle
to
even
make
a
dollar
Yet
you
have
done
this
four
times
in
the
last
couple
of
years
years
and
have
insane
success
I
wanted
to
bring
on
the
channel
to
share
that
playbook
You
have
this
whole
12
step
playbook
that
I'm
really
excited
for
you
to
go
over
But
before
we
get
into
that
I
want
to
understand
what
is
the
meta
here
What
are
you
doing
differently
in
terms
of
building
products
building
SaaS
building
things
online
that
nobody
else
is
doing
What
are
you
Thibaut
doing
differently
than
everybody
else
online
I
think
there
is
basically
one
big
thing
and
hundreds
of
very
small
and
tiny
things
And
I
think
the
one
big
thing
is
everyone
is
just
building
new
stuff
adding
features
because
they
think
that
it's
going
to
be
the
thing
that
people
are
expecting
But
what
they
do
not
do
is
what's
hard
for
them
which
is
talking
to
people
People
right
now
on
the
market
who
are
able
to
build
software
are
also
the
most
shy
people
And
I
think
I'm
part
of
those
I'm
a
developer
I
want
to
stay
on
my
cave
This
entire
framework
that
we're
going
to
talk
about
I
think
it's
just
about
that
It's
just
about
you
need
to
do
the
hard
things
that
feel
uncomfortable
which
is
talking
to
people
every
day
and
try
to
understand
their
true
pain
Thibaut's
story
is
awesome
And
his
portfolio
of
multiple
100
000
per
month
projects
is
very
impressive
And
what
I'm
even
more
impressed
is
that
he's
been
able
to
do
this
over
and
over
again
But
here's
the
thing
Thibaut
isn't
just
guessing
He's
following
a
specific
playbook
that
we're
talking
about
today
And
he's
growing
his
apps
at
an
insane
rate
I
know
a
lot
of
you
watching
want
to
figure
out
how
to
crack
growth
just
like
Thibaut
That's
why
I'm
excited
to
share
a
free
resource
from
HubSpot
for
startups
that
I
think
you're
going
to
really
find
valuable
It's
called
the
Hypergrowth
Startup
Index
And
it
gives
you
a
clear
look
at
what
the
top
startups
are
doing
differently
right
now
to
grow
Things
like
how
they're
using
AI
to
streamline
operations
rethink
their
go
to
market
strategies
and
scale
with
small
focused
teams
It
also
covers
trends
like
why
strategic
partnerships
are
replacing
the
need
for
traditional
VC
funding
and
how
successful
exits
have
changed
from
five
years
ago
I
personally
found
the
case
studies
in
there
there
from
Clay
G2
and
Goldcast
especially
valuable
They
share
the
exact
moves
that
help
those
companies
scale
fast
So
if
you're
tired
of
guessing
and
want
the
data
behind
what
actually
works
check
out
the
Hypergrowth
Startup
Index
at
the
first
link
in
the
description
I
put
it
right
down
in
there
for
you
to
download
for
free
Thank
you
again
to
HubSpot
for
startups
for
sponsoring
this
video
Let's
get
back
to
the
story
What
I'm
really
excited
to
have
you
come
on
and
share
Thibaut
is
your
playbook
for
starting
a
SaaS
SaaS
if
you
were
to
start
over
today
You
have
this
awesome
12
step
playbook
on
how
to
think
about
building
SaaS
online
I
would
love
if
you
could
go
through
this
whole
playbook
for
me
and
for
everyone
watching
right
now
The
first
step
that
I
need
you
to
do
is
find
a
way
to
build
your
MVP
in
days
or
weeks
What
I
mean
by
that
is
take
shortcuts
And
you
can
find
multiple
shortcuts
today
It
can
be
using
no
code
I
built
some
MVPs
using
bubble
io
Use
boilerplate
You
can
definitely
skip
many
things
when
you
code
and
most
of
the
expert
people
will
not
compromise
on
those
things
but
I
think
you
should
You
will
have
a
90
failure
rate
It's
the
same
for
me
It's
the
same
for
a
lot
of
people
that
I
know
It's
very
hard
to
know
for
sure
that
you
have
something
that
people
want
And
so
if
you
want
to
take
a
year
and
fail
90
of
the
time
it
might
take
like
nine
years
to
get
something
that's
worked
out
You
should
find
a
way
to
compress
that
in
weeks
and
you're
able
to
ship
a
new
product
every
week
You're
going
to
reach
success
like
much
much
faster
Step
two
you
have
this
MVP
What
I
want
you
to
do
is
find
the
five
to
10
people
that
are
very
relevant
to
this
product
they
are
your
core
target
audience
and
you
find
a
way
to
reach
out
to
them
It
can
be
through
tweets
subreddits
or
it
can
be
through
emails
Why
this
is
important
If
your
mom
is
testing
your
ID
if
she
finds
it
relevant
or
not
there
is
absolutely
no
real
knowledge
that
you
can
gain
from
that
If
the
person
is
not
relevant
there's
absolutely
no
point
in
listening
to
this
feedback
either
positive
or
negative
Step
three
you
started
reaching
out
to
people
What
you
need
to
do
from
there
is
build
a
true
relationship
with
each
one
of
the
people
you're
reaching
out
to
You
end
up
truly
understanding
what
the
person's
life
is
about
like
what
the
pain
is
about
and
how
you
can
truly
deliver
value
because
you
really
understand
the
workflow
of
the
people
you
really
understand
the
core
pain
Item
four
talk
to
them
every
single
day
You
are
looking
for
recurring
usage
and
so
you
are
looking
for
how
to
make
people
come
back
every
day
on
your
software
And
so
by
talking
to
them
every
day
you
will
understand
why
they
are
not
coming
back
or
why
they
are
coming
back
and
how
you
can
reproduce
that
feeling
for
other
customers
One
thing
that
I
did
which
worked
very
very
well
for
me
is
until
each
product
is
making
10k
per
month
in
revenue
the
support
link
on
each
software
is
directing
people
to
my
Twitter
DMs
and
that
creates
a
daily
flow
of
people
that
comes
to
me
People
feel
much
much
closer
from
you
and
it
gives
you
this
insane
reactivity
where
if
someone
tells
you
about
something
and
you
fix
it
in
like
five
to
10
minutes
they
might
be
like
customers
for
life
Something
that
can
change
the
game
is
step
five
understand
the
ultimate
goal
of
the
users
By
understanding
how
far
you
can
go
with
helping
them
achieving
their
ultimate
goal
and
how
much
you
can
help
them
doing
so
you
can
like
10
times
or
100
times
generate
more
value
to
your
users
So
step
six
when
it
comes
to
building
features
remember
that
you
need
to
fix
your
users
problems
and
not
yours
One
thing
that
I'm
doing
with
pretty
much
every
one
of
my
products
is
being
the
user
of
my
own
product
And
by
doing
that
I'm
10
times
more
relevant
with
understanding
the
core
problem
and
giving
the
proper
solution
Every
single
time
there
is
a
tiny
thing
to
fix
I
just
fix
it
and
life
gets
better
for
both
me
and
the
users
When
you
are
able
to
build
a
feature
in
like
an
hour
or
two
from
when
people
ask
it
on
the
tweets
it
creates
this
insane
feeling
for
the
guy
He's
going
to
talk
about
that
he's
going
to
become
the
first
advocate
for
your
product
Step
seven
it's
about
iterating
What
you
did
before
you
need
to
do
it
again
and
maintain
this
constant
relationship
with
users
Something
that
worked
insanely
well
for
me
is
by
being
active
on
socials
I
was
able
to
maintain
a
constant
relationship
with
people
and
I
was
seeing
every
day
people
asking
for
new
stuff
on
my
software
Step
eight
at
that
step
a
lot
of
people
are
trying
to
go
broad
and
I
think
it's
happening
way
too
soon
What
I
want
you
to
do
with
step
eight
is
repeat
until
they
cannot
live
without
your
software
If
you
go
broad
like
if
you
focus
on
acquisition
and
at
the
same
time
have
a
low
retention
you
will
spend
a
lot
of
energy
pushing
people
to
your
software
and
99
of
those
people
are
going
to
flow
away
directly
after
trying
your
software
You
need
to
make
sure
that
your
retention
is
good
You
need
to
make
sure
that
you
have
stickiness
If
you
want
to
build
a
sustainable
business
you
want
true
value
delivered
to
your
customer
which
translates
with
stickiness
One
amazing
way
to
know
if
you
have
stickiness
are
people
complaining
about
something
Most
people
think
that
if
you
have
a
user
user
complaining
about
something
it's
usually
a
bad
thing
and
I
think
it's
really
not
the
case
If
you
are
a
user
that
takes
some
of
his
time
to
complain
about
something
on
your
software
it
definitely
means
that
he's
committed
to
using
your
software
He
wants
you
to
fix
it
So
now
we
just
talked
about
the
hardest
part
the
eight
steps
until
you
kind
of
I
don't
want
to
say
product
market
fit
but
you
have
some
sort
of
stickiness
Now
it's
time
to
go
and
think
about
distribution
So
what's
the
next
step
there
Step
nine
basically
it's
go
broad
There
are
tons
of
acquisition
channels
I
think
at
this
step
you
need
to
figure
out
which
ones
are
really
working
to
you
To
do
that
you
need
to
go
broad
Like
you
need
to
try
many
many
things
and
see
what's
actually
working
What's
basically
true
right
now
is
like
launching
on
product
launch
launching
on
socials
and
talking
about
your
software
like
building
in
public
is
basically
free
So
doing
that
is
maybe
good
enough
to
get
to
the
one
two
three
K
per
month
that
you
need
to
live
and
to
be
able
to
spend
a
little
bit
more
on
your
products
In
my
case
launching
on
plugins
and
talk
about
my
software
on
socials
is
always
the
thing
that
I
do
until
10K
of
revenue
Step
10
at
one
point
a
company
needs
to
become
a
media
company
Either
you
are
good
with
socials
or
you
are
good
with
SEO
or
you
are
good
with
coordinating
This
is
what
step
10
is
about
You
need
to
create
content
You
need
to
build
a
pipe
or
workflow
that
makes
you
able
to
ship
content
that's
gonna
fuel
everything
that
you
do
You
need
to
have
something
to
say
about
your
industry
You
need
to
have
testimonials
You
need
to
have
case
studies
of
people
that
are
incredibly
successful
with
your
software
But
you
need
to
have
this
engine
of
creating
content
that's
gonna
fuel
everything
else
that
you
do
Step
11
what
you
want
here
is
do
sustainable
things
that
are
able
to
help
you
scale
much
further
which
in
my
opinion
are
SEO
ads
and
affiliation
You
can
set
up
once
and
can
scale
to
crazy
high
limits
Take
ads
for
example
If
you
have
a
working
ads
with
one
K
per
month
of
ad
budgets
it's
likely
that
you
can
go
10K
or
even
100K
by
keeping
the
optimization
running
on
those
ads
It
definitely
means
that
there
is
something
to
do
here
So
I
think
a
very
nice
example
of
that
is
Outlook
It
basically
grew
from
zero
to
20K
per
month
by
just
reading
in
public
But
past
20K
per
month
if
you
want
the
growth
to
continue
at
the
same
rhythm
you
cannot
just
rely
on
that
So
we
worked
we
started
doing
ads
we
worked
the
SEO
much
further
by
hiring
something
dedicated
to
that
And
we
ramped
up
the
affiliate
program
trying
to
make
their
life
super
easy
with
recommending
alt
rank
and
it
worked
Like
that's
how
we
grew
from
20
to
200
Step
12
is
scale
that
works
and
kill
what
doesn't
I
know
that
I
said
earlier
that
you
need
to
go
broad
and
try
out
all
the
acquisition
channels
that
are
available
in
the
markets
It's
because
acquisition
is
hard
But
in
the
end
my
experience
is
for
each
software
growth
is
pretty
much
about
one
or
two
acquisition
channels
Those
two
acquisition
channels
I'm
going
all
in
on
them
Take
SEO
for
example
I
know
that
SEO
works
very
well
for
posting
your
ad
I
know
people
are
asking
a
lot
of
questions
around
social
media
Once
SEO
works
you
have
so
much
work
that
you
can
do
which
is
SEO
related
Find
new
keywords
find
new
queries
that
people
are
asking
for
on
each
acquisition
channel
If
they
work
there's
always
a
way
to
double
down
on
them
This
is
basically
my
12
step
playbook
This
is
basically
what
I
do
with
every
single
one
of
our
products
I
think
this
way
I
grew
four
products
above
100k
per
month
Okay
Thibaut
thank
you
for
sharing
that
amazing
playbook
I
do
have
a
question
You
have
six
products
and
you've
probably
had
a
lot
of
other
products
that
you've
tried
and
currently
trying
lots
of
other
products
to
see
if
they
have
product
market
fit
Sometimes
I
hear
people
arguing
online
about
if
you
should
just
go
all
in
on
one
product
or
if
you
have
this
sort
of
portfolio
of
projects
Clearly
you've
gone
for
the
portfolio
strategy
but
I'm
curious
why
I
have
a
family
I
have
like
two
kids
and
a
wife
and
I
really
want
to
be
able
to
sustain
the
family
And
I
think
this
move
is
probably
driven
by
fear
Like
I'm
scared
as
hell
right
now
because
like
the
world
is
moving
too
fast
Sometimes
I
feel
lost
with
the
10
AI
news
that
we
have
every
day
It's
pretty
much
every
day
that
you
see
some
new
AI
killing
startups
because
it
makes
them
obsolete
So
I
think
this
move
of
creating
multiple
products
is
really
about
being
more
resilient
If
OpenAI
release
a
new
feature
tomorrow
and
it
kills
one
of
my
products
which
by
the
way
happens
when
Elon
Musk
took
over
X
and
almost
killed
TweetHunter
at
why
it
was
making
200
killer
masks
If
that
happens
today
and
OpenAI
kills
one
of
our
products
it's
not
going
to
be
the
end
of
the
world
We're
going
to
be
able
to
sustain
the
company
and
my
family
And
that's
why
I'm
moving
forward
this
way
I
want
to
ask
you
a
question
that
we
ask
everyone
who
comes
on
Starter
Story
For
that
person
that's
watching
this
right
now
or
for
young
Thibaut
before
you
had
your
exit
before
you
had
all
your
businesses
what
would
be
your
number
one
piece
of
advice
to
make
it
in
this
build
online
world
Your
job
is
to
deeply
understand
the
core
need
of
your
user
And
to
that
I
just
give
two
advice
which
is
one
making
a
constant
communication
channel
with
your
user
It
can
be
social
I
think
it's
a
great
one
but
this
is
really
up
to
you
Talk
to
your
user
every
day
and
understand
their
core
situation
And
the
second
one
is
being
the
user
of
my
own
products
helped
me
becoming
an
expert
on
the
problem
that
I'm
trying
to
solve
And
so
I
understand
much
more
what
I'm
trying
to
do
and
how
to
solve
my
own
problem
Well
thank
you
Thibaut
I
think
that's
the
best
advice
I
heard
all
year
Thanks
for
coming
on
sharing
your
playbook
Amazing
what
you've
built
So
thanks
for
coming
on
sharing
being
so
transparent
about
everything
That
was
amazing
being
here
Like
thank
you
so
much
for
having
me
Thank
you
to
Thibaut
for
coming
onto
the
channel
sharing
so
transparently
all
those
different
SaaS
businesses
he's
built
all
six
of
them
that
are
all
really
successful
Absolutely
insane
numbers
I've
never
seen
anything
like
it
Personally
I
think
the
playbook's
amazing
but
the
biggest
piece
that
he
talked
about
is
the
need
for
builders
to
get
out
of
their
shell
to
get
out
of
their
cave
and
talk
to
people
talk
to
customers
every
single
day
be
on
X
and
have
that
direct
line
of
communication
communication
with
your
customers
I
really
do
believe
that
that
is
the
difference
difference
between
a
lot
of
people
building
stuff
not
really
seeing
a
lot
of
success
and
the
people
that
absolutely
crush
it
like
Thibaut
And
if
you're
ready
to
do
the
same
to
get
off
the
sidelines
to
build
something
to
launch
it
to
get
it
into
the
hands
of
customers
and
talk
to
them
every
day
you
should
definitely
check
out
Starter
Story
Build
It
is
our
program
where
you
will
come
up
with
an
idea
build
it
launch
it
and
get
it
in
the
hands
of
customers
customers
in
just
a
couple
of
weeks
using
only
AI
tools
I'll
put
a
link
in
the
description
for
you
to
check
that
out
Our
next
cohort
is
starting
this
week
All
right
guys
that's
it
for
this
episode
Thank
you
for
watching
We'll
see
you
in
the
next
one
Peace
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