I Built 4 SaaS Apps to $100K MRR: Here's My Exact Playbook

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I Built 4 SaaS Apps to $100K MRR: Here's My Exact Playbook

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Dec 11, 2025

Tibo runs a portfolio of successful micro-SaaS projects and in this video, we walk through his specific playbook he uses over and over again to launch successful saas companies.

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Chapters:

0:00 - Intro

1:10 - Who is Tibo?

1:43 - Tibo’s 5 apps

3:38 - “Do the hard thing.”

4:57 - What are top startups doing to grow?

6:17 - Playbook: Product Market Fit

11:40 - Playbook: Distribution

15:30 - Portfolio strategy

16:55 - Final piece of advice

17:55 - Pat’s notes and reflections

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.

Chapters

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Transcript

Chapters

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This is everything I know about building a successful SaaS

This is Thibaut a dude from France I've been following for a while

who's launched dozens of products online

But recently I noticed that he's been on an absolute tear

Over the last four years I've built four apps which passed over 100 character marks

Not just one app

Thibaut has four separate SaaS products doing over 100 000 MRR each which is unheard of

So I gave him a call and asked him how this is even possible

And he shared everything

I spent for five years because I didn't know this

In this video Thibaut and I walk through his specific playbook

he uses over and over again to launch successful SaaS companies

including the number one thing builders get wrong about validating their ideas

why he's building six different apps versus just one

and his exact 12 step playbook he uses for all of his apps

This is a video you cannot miss

So let's dive in

I'm Bat Walls and this is Starter Story

All right Thibaut the legend is in the house

Tell me about who you are Thibaut what you built and what's your story

I'm Thibaut

Some people know me because I built and exceeded TweetHunter and Tapio

It was an 8 million acquisition

I'm building five apps right now

trying to slowly grow them to 10 million in annual revenue

I've built many apps so I'm going to be talking about my playbook

the one that I'm using every day

and which got me to have four apps above 100 000 a month

Okay I mean insane

Five different products doing 700 000 a month is crazy

Can you break down all these five different businesses

What kind of businesses are they

The highest revenue making is a video making software

It's called Revit ai

It's basically something where you can input a video input a text

and Revit will try to create an engaging video

I think Revit is my oldest software

It's making something like 400 000 per month

and still growing 10 month over month which is quite crazy to me

The second one is called Outrank

It might be the fastest growing of all my products

It just passed 200 000 per month

It started just as a blog post generator

and right now it's slowly becoming an all in one SEO SaaS

to just grow your organic traffic

The next one is SuperX

It just passed 13 000 per month

It's an all in one SaaS to grow an audience on X

Next one is Postsyncer

It's the smallest of all my products

It's making 1 5K per month

It's also a social media tool

I love this space

but this one is more made for people who want to be everywhere

You can post on 10 platforms

And the last one is the one that I spend the most money on

It's called Feather

It's a blogging tool making about 10K per month

I acquired this for 250K

It takes your Notion pages and Notion contents

and put that as a blog on the web

So all that together

I think it's generating something like 700K per month

50K paying customers

The total amount of monthly revenue is growing about 20 per month

consistently for over six months

Right now there's just no sign that it's stopping

This is crazy

You've built over four successful apps

I've done it all very recently in the last couple of years

I talked to a lot of people who want to build SaaS

and they struggle

They struggle to even make a dollar

Yet you have done this four times in the last couple of years

years and have insane success

I wanted to bring on the channel to share that playbook

You have this whole 12 step playbook

that I'm really excited for you to go over

But before we get into that

I want to understand what is the meta here

What are you doing differently in terms of building products

building SaaS

building things online that nobody else is doing

What are you Thibaut doing differently than everybody else online

I think there is basically one big thing

and hundreds of very small and tiny things

And I think the one big thing is everyone is just building new stuff

adding features because they think that

it's going to be the thing that people are expecting

But what they do not do is what's hard for them

which is talking to people

People right now on the market who are able to build software

are also the most shy people

And I think I'm part of those

I'm a developer

I want to stay on my cave

This entire framework that we're going to talk about

I think it's just about that

It's just about you need to do the hard things that feel uncomfortable

which is talking to people every day

and try to understand their true pain

Thibaut's story is awesome

And his portfolio of multiple 100 000 per month projects is very impressive

And what I'm even more impressed is

that he's been able to do this over and over again

But here's the thing

Thibaut isn't just guessing

He's following a specific playbook that we're talking about today

And he's growing his apps at an insane rate

I know a lot of you watching want to figure out

how to crack growth just like Thibaut

That's why I'm excited to share a free resource

from HubSpot for startups

that I think you're going to really find valuable

It's called the Hypergrowth Startup Index

And it gives you a clear look at what the top startups

are doing differently right now to grow

Things like how they're using AI to streamline operations

rethink their go to market strategies

and scale with small focused teams

It also covers trends like why strategic partnerships

are replacing the need for traditional VC funding

and how successful exits have changed from five years ago

I personally found the case studies in there

there from Clay G2 and Goldcast especially valuable

They share the exact moves that help those companies scale fast

So if you're tired of guessing

and want the data behind what actually works

check out the Hypergrowth Startup Index

at the first link in the description

I put it right down in there for you to download for free

Thank you again to HubSpot for startups

for sponsoring this video

Let's get back to the story

What I'm really excited to have you come on and share Thibaut

is your playbook for starting a SaaS

SaaS if you were to start over today

You have this awesome 12 step playbook

on how to think about building SaaS online

I would love if you could go through this whole playbook

for me and for everyone watching right now

The first step that I need you to do

is find a way to build your MVP in days or weeks

What I mean by that is take shortcuts

And you can find multiple shortcuts today

It can be using no code

I built some MVPs using bubble io

Use boilerplate

You can definitely skip many things when you code

and most of the expert people

will not compromise on those things

but I think you should

You will have a 90 failure rate

It's the same for me

It's the same for a lot of people that I know

It's very hard to know for sure

that you have something that people want

And so if you want to take a year

and fail 90 of the time

it might take like nine years

to get something that's worked out

You should find a way to compress that in weeks

and you're able to ship a new product every week

You're going to reach success like much much faster

Step two you have this MVP

What I want you to do is find the five to 10 people

that are very relevant to this product

they are your core target audience

and you find a way to reach out to them

It can be through tweets subreddits

or it can be through emails

Why this is important

If your mom is testing your ID

if she finds it relevant or not

there is absolutely no real knowledge

that you can gain from that

If the person is not relevant

there's absolutely no point in listening to this feedback

either positive or negative

Step three you started reaching out to people

What you need to do from there

is build a true relationship

with each one of the people you're reaching out to

You end up truly understanding

what the person's life is about

like what the pain is about

and how you can truly deliver value

because you really understand the workflow of the people

you really understand the core pain

Item four talk to them every single day

You are looking for recurring usage

and so you are looking for how to make people come back

every day on your software

And so by talking to them every day

you will understand why they are not coming back

or why they are coming back

and how you can reproduce that feeling for other customers

One thing that I did which worked very very well for me

is until each product is making 10k per month in revenue

the support link on each software

is directing people to my Twitter DMs

and that creates a daily flow of people that comes to me

People feel much much closer from you

and it gives you this insane reactivity

where if someone tells you about something

and you fix it in like five to 10 minutes

they might be like customers for life

Something that can change the game is step five

understand the ultimate goal of the users

By understanding how far you can go with helping them

achieving their ultimate goal

and how much you can help them doing so

you can like 10 times or 100 times

generate more value to your users

So step six when it comes to building features

remember that you need to fix your users problems and not yours

One thing that I'm doing with pretty much every one of my products

is being the user of my own product

And by doing that I'm 10 times more relevant

with understanding the core problem

and giving the proper solution

Every single time there is a tiny thing to fix

I just fix it and life gets better for both me and the users

When you are able to build a feature in like an hour or two

from when people ask it on the tweets

it creates this insane feeling for the guy

He's going to talk about that

he's going to become the first advocate for your product

Step seven it's about iterating

What you did before you need to do it again

and maintain this constant relationship with users

Something that worked insanely well for me

is by being active on socials

I was able to maintain a constant relationship with people

and I was seeing every day

people asking for new stuff on my software

Step eight at that step a lot of people are trying to go broad

and I think it's happening way too soon

What I want you to do with step eight

is repeat until they cannot live without your software

If you go broad like if you focus on acquisition

and at the same time have a low retention

you will spend a lot of energy pushing people to your software

and 99 of those people are going to flow away

directly after trying your software

You need to make sure that your retention is good

You need to make sure that you have stickiness

If you want to build a sustainable business

you want true value delivered to your customer

which translates with stickiness

One amazing way to know if you have stickiness

are people complaining about something

Most people think that if you have a user

user complaining about something it's usually a bad thing

and I think it's really not the case

If you are a user that takes some of his time

to complain about something on your software

it definitely means that he's committed to using your software

He wants you to fix it

So now we just talked about the hardest part

the eight steps until you kind of

I don't want to say product market fit

but you have some sort of stickiness

Now it's time to go and think about distribution

So what's the next step there

Step nine basically it's go broad

There are tons of acquisition channels

I think at this step you need to figure out

which ones are really working to you

To do that you need to go broad

Like you need to try many many things

and see what's actually working

What's basically true right now

is like launching on product launch

launching on socials and talking about your software

like building in public is basically free

So doing that is maybe good enough

to get to the one two three K per month

that you need to live

and to be able to spend a little bit more on your products

In my case launching on plugins

and talk about my software on socials

is always the thing that I do until 10K of revenue

Step 10 at one point

a company needs to become a media company

Either you are good with socials

or you are good with SEO

or you are good with coordinating

This is what step 10 is about

You need to create content

You need to build a pipe or workflow

that makes you able to ship content

that's gonna fuel everything that you do

You need to have something to say about your industry

You need to have testimonials

You need to have case studies of people

that are incredibly successful with your software

But you need to have this engine of creating content

that's gonna fuel everything else that you do

Step 11 what you want here is do sustainable things

that are able to help you scale much further

which in my opinion are SEO ads and affiliation

You can set up once and can scale to crazy high limits

Take ads for example

If you have a working ads with one K per month of ad budgets

it's likely that you can go 10K or even 100K

by keeping the optimization running on those ads

It definitely means that there is something to do here

So I think a very nice example of that is Outlook

It basically grew from zero to 20K per month

by just reading in public

But past 20K per month

if you want the growth to continue at the same rhythm

you cannot just rely on that

So we worked we started doing ads

we worked the SEO much further

by hiring something dedicated to that

And we ramped up the affiliate program

trying to make their life super easy

with recommending alt rank and it worked

Like that's how we grew from 20 to 200

Step 12 is scale that works and kill what doesn't

I know that I said earlier that you need to go broad

and try out all the acquisition channels

that are available in the markets

It's because acquisition is hard

But in the end my experience is for each software

growth is pretty much about one or two acquisition channels

Those two acquisition channels

I'm going all in on them

Take SEO for example

I know that SEO works very well for posting your ad

I know people are asking a lot of questions

around social media

Once SEO works you have so much work that you can do

which is SEO related

Find new keywords find new queries

that people are asking for on each acquisition channel

If they work there's always a way to double down on them

This is basically my 12 step playbook

This is basically what I do

with every single one of our products

I think this way I grew four products

above 100k per month

Okay Thibaut thank you for sharing that amazing playbook

I do have a question

You have six products

and you've probably had a lot of other products

that you've tried and currently trying lots

of other products to see if they have product market fit

Sometimes I hear people arguing online

about if you should just go all in on one product

or if you have this sort of portfolio of projects

Clearly you've gone for the portfolio strategy

but I'm curious why

I have a family

I have like two kids and a wife

and I really want to be able to sustain the family

And I think this move is probably driven by fear

Like I'm scared as hell right now

because like the world is moving too fast

Sometimes I feel lost with the 10 AI news

that we have every day

It's pretty much every day

that you see some new AI killing startups

because it makes them obsolete

So I think this move of creating multiple products

is really about being more resilient

If OpenAI release a new feature tomorrow

and it kills one of my products

which by the way happens

when Elon Musk took over X

and almost killed TweetHunter

at why it was making 200 killer masks

If that happens today

and OpenAI kills one of our products

it's not going to be the end of the world

We're going to be able to sustain the company

and my family

And that's why I'm moving forward this way

I want to ask you a question

that we ask everyone who comes on Starter Story

For that person that's watching this right now

or for young Thibaut

before you had your exit

before you had all your businesses

what would be your number one piece of advice

to make it in this build online world

Your job is to deeply understand

the core need of your user

And to that I just give two advice

which is one

making a constant communication channel with your user

It can be social

I think it's a great one

but this is really up to you

Talk to your user every day

and understand their core situation

And the second one is

being the user of my own products

helped me becoming an expert

on the problem that I'm trying to solve

And so I understand much more

what I'm trying to do

and how to solve my own problem

Well thank you Thibaut

I think that's the best advice I heard all year

Thanks for coming on sharing your playbook

Amazing what you've built

So thanks for coming on sharing

being so transparent about everything

That was amazing being here

Like thank you so much for having me

Thank you to Thibaut for coming onto the channel

sharing so transparently

all those different SaaS businesses he's built

all six of them that are all really successful

Absolutely insane numbers

I've never seen anything like it

Personally I think the playbook's amazing

but the biggest piece that he talked about

is the need for builders to get out of their shell

to get out of their cave and talk to people

talk to customers every single day

be on X and have that direct line of communication

communication with your customers

I really do believe that that is the difference

difference between a lot of people building stuff

not really seeing a lot of success

and the people that absolutely crush it like Thibaut

And if you're ready to do the same

to get off the sidelines

to build something to launch it

to get it into the hands of customers

and talk to them every day

you should definitely check out Starter Story Build

It is our program where you will come up with an idea

build it launch it

and get it in the hands of customers

customers in just a couple of weeks using only AI tools

I'll put a link in the description

for you to check that out

Our next cohort is starting this week

All right guys that's it for this episode

Thank you for watching

We'll see you in the next one

Peace

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