My hyper-niche apps make $120K/year
Starter Story
Dec 11, 2025
Presh has built 3 niche health tracking apps. This video breaks down his philosophy of building for problems you personally experience and why health and wellness niches create sustainable app businesses.
Stay tax compliant → https://go.starterstory.com/presh
Build your own simple app → https://build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=presh
Follow Presh: https://x.com/preshdkumar
Check out The Wellness Company: https://thewellness.company/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Intro
1:28 - Numbers behind the business
2:05 - App breakdowns
3:36 - Presh's background
4:51 - First app idea
5:30 - How he finds great app ideas
6:01 - Stay sales tax compliant
7:33 - How to build apps like Presh
9:54 - App demos
11:37 - Tech stack and costs
12:30 - Final advice
13:06 - Pat's notes
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters
Stack
Transcript
Chapters
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No tools listed for this business.
This
is
Presh
This
year
he's
already
launched
three
apps
that
are
making
over
10
000
a
month
We've
gone
from
zero
to
120k
in
the
past
year
His
strategy
is
simple
Find
a
personal
problem
and
build
an
app
that
solves
it
That's
it
That's
why
I
think
we
have
top
apps
in
the
space
of
our
niches
He's
already
built
three
successful
apps
with
a
strategy
and
plans
to
do
it
over
and
over
I
asked
Presh
to
come
onto
the
channel
to
break
down
his
playbook
of
building
a
portfolio
of
niche
apps
and
he
shared
everything
including
how
to
find
great
app
ideas
why
building
multiple
apps
is
way
better
than
building
just
one
and
his
step
by
step
playbook
for
how
anyone
can
do
the
same
from
scratch
right
now
If
you
care
about
it
ship
it
Even
crazier
he
did
this
entire
interview
while
walking
on
a
treadmill
which
is
absolutely
insane
This
one
was
fun
Let's
get
into
it
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
Welcome
Presh
to
the
channel
I
see
you're
on
a
treadmill
right
now
which
I
have
no
idea
why
you're
doing
that
but
tell
me
about
who
you
are
what
you
built
and
what's
your
story
Yeah
I
am
on
a
treadmill
Just
got
to
keep
it
on
brand
We
make
health
and
wellness
apps
so
I
figured
jump
on
the
pod
while
walking
on
a
treadmill
I'm
Presh
and
I
built
The
Wellness
Company
We
make
health
and
wellness
apps
So
I
have
three
apps
right
now
in
the
app
store
Our
earliest
app
was
launched
10
months
ago
and
we've
gone
from
zero
to
120K
ARR
in
the
past
year
and
all
focused
in
health
and
wellness
Cool
So
you
have
three
different
apps
that
you've
basically
launched
in
the
last
10
months
I
think
that's
kind
of
a
cool
strategy
and
we're
going
to
get
into
the
apps
that
you
actually
built
but
before
we
do
I
want
to
understand
a
little
bit
more
about
the
numbers
behind
these
apps
and
the
numbers
behind
the
business
Our
total
monthly
revenues
are
10
4K
and
these
are
all
subscription
based
revenue
Total
downloads
are
over
20
000
Most
of
this
is
organic
from
app
and
organic
search
We
have
over
1
500
paying
subscribers
and
right
now
our
free
to
paid
conversion
is
around
8
which
is
around
the
higher
side
just
because
these
are
niche
apps
and
our
day
30
free
to
paid
retention
is
61
Okay
so
can
you
give
me
a
little
breakdown
of
what
these
apps
do
and
what
niche
you're
building
for
all
these
apps
Our
first
app
that
we
launched
is
called
GoPolar
It's
an
app
to
track
your
cold
plunge
and
your
sauna
sessions
using
your
Apple
Watch
or
your
iPhone
The
next
app
is
called
Sunseek
It's
an
app
to
help
your
sleep
and
circadian
rhythm
by
showing
you
and
telling
you
when
to
get
sunlight
It
also
helps
you
get
your
vitamin
D
And
then
the
third
app
is
Posture
AI
It
helps
you
correct
your
poor
posture
that
you
likely
get
from
sitting
at
a
desk
mostly
targeting
desk
workers
And
then
we
have
a
new
app
coming
out
Tempo
which
is
a
health
aggregator
It
kind
of
collects
all
of
your
health
wearable
data
puts
them
into
a
nice
interface
and
allows
you
to
have
a
companion
that
guides
you
through
your
focusing
on
your
one
main
health
goal
Whether
that's
trying
to
lose
10
pounds
or
maybe
you
want
want
to
climb
Kilimanjaro
that
will
help
you
do
that
Our
three
apps
all
focus
on
health
and
wellness
so
we're
very
niche
but
there's
a
very
large
audience
overlap
So
we'll
have
some
GoPolar
users
that
are
also
Sunseek
users
that
are
also
Posture
AI
users
and
hopefully
also
will
become
Tempo
users
when
we
launch
that
The
reason
we
target
the
same
audience
is
because
of
the
overlap
So
users
of
our
one
product
we
don't
have
to
re
market
and
create
a
new
audience
and
list
to
target
We
already
have
that
and
that
exists
in
our
other
app
And
then
when
we
market
to
them
it's
not
marketing
cold
They
already
use
our
products
and
it's
a
new
product
that
is
most
likely
exciting
for
that
user
Okay
cool
I
really
like
that
idea
of
building
a
portfolio
of
apps
but
not
just
a
bunch
of
random
stuff
but
actually
all
the
products
serve
the
same
audience
which
gives
you
opportunities
to
market
new
apps
and
products
to
the
same
customers
We're
going
to
get
all
into
that
But
first
before
we
do
I
do
have
to
get
into
your
background
How
do
you
get
to
this
point
where
you
have
three
successful
apps
that
are
making
money
in
the
app
store
I
actually
went
to
college
for
business
I
didn't
really
know
what
I
wanted
to
do
But
after
first
year
I
quickly
realized
that
school
was
not
for
me
And
I
really
just
wanted
to
build
things
create
things
and
get
started
working
So
after
first
year
I
actually
dropped
out
of
school
and
I
didn't
have
an
idea
that
I
want
to
pursue
at
this
time
I
knew
I
want
to
build
things
I
also
knew
I
want
to
learn
So
I
sent
an
email
to
different
entrepreneurs
and
investors
that
I
had
across
on
Twitter
or
podcasts
One
of
them
was
an
angel
investor
Long
story
short
I
get
a
job
I
I
end
up
working
there
for
seven
years
So
during
my
time
at
launch
I
got
to
see
all
these
thousands
of
founders
I'd
be
on
calls
with
them
They'd
be
showing
me
their
products
what
they
built
how
they
built
it
how
they
got
their
first
users
And
from
that
point
I
learned
that
I
could
be
doing
the
same
thing
This
inspired
me
to
start
creating
my
own
products
on
the
side
while
working
at
launch
before
deciding
to
go
full
time
on
the
wellness
company
really
learn
the
ins
and
outs
of
what
it
takes
to
build
a
company
ship
a
product
And
through
that
got
the
confidence
to
know
that
could
be
one
of
these
founders
and
create
my
own
thing
and
ship
it
I
always
have
been
building
in
health
and
wellness
just
because
that's
where
I
care
most
deeply
about
I
grew
up
with
my
mom
teaching
me
about
meditation
and
different
wellness
tools
that
I
could
do
to
feel
better
and
think
clearly
And
so
I
knew
I
always
wanted
to
build
in
the
space
Okay
so
you
see
lots
of
people
building
apps
you
realize
you
can
do
it
too
How
do
you
then
find
the
idea
for
what
to
work
on
How
did
you
decide
on
what
to
build
for
your
first
app
I
personally
love
to
track
activities
just
to
see
how
they
measure
up
against
different
metrics
that
I'm
tracking
through
my
wearables
And
so
I
looked
at
the
app
store
there
wasn't
a
great
app
that
tracked
your
specific
niche
activity
like
a
cold
plunge
like
a
sauna
like
a
cold
shower
And
I
figured
I
could
build
this
experience
And
so
that's
the
first
version
of
GoPolar
which
was
just
solving
personal
need
of
wanting
to
track
that
activity
And
there
was
no
great
app
to
do
that
And
from
there
we
had
new
ideas
And
now
the
app
is
one
of
our
main
apps
for
the
wellness
company
Okay
what
you
mentioned
there
is
actually
really
important
I
really
like
that
is
that
this
is
a
personal
problem
that
you
experienced
Is
this
sort
of
part
of
your
strategy
for
finding
other
ideas
in
your
niche
Or
how
does
that
work
That
was
part
of
the
main
idea
If
I
experienced
this
pain
I
could
build
a
better
product
than
my
competitors
Also
I
would
care
more
about
it
And
building
apps
is
hard
Like
nothing
about
it
is
really
really
easy
But
if
you
love
what
you're
building
you'll
put
in
the
effort
and
put
in
those
extra
details
to
craft
a
better
experience
And
then
that
will
just
compound
into
getting
more
downloads
getting
more
revenue
Presh
didn't
just
build
three
apps
He
built
a
real
business
Running
a
business
isn't
just
about
selling
more
It's
about
everything
that
comes
with
it
When
your
business
takes
off
you
unlock
a
new
set
of
problems
that
can
slow
you
down
and
even
threaten
your
success
And
what
I'm
talking
about
right
now
is
sales
tax
compliance
Thousands
of
rules
change
constantly
across
states
and
countries
And
the
last
thing
that
you
want
is
your
product
launched
to
be
interrupted
by
a
letter
letter
from
the
state
Well
that's
where
Avalara
AvaTax
comes
in
AvaTax
tracks
your
sales
history
in
real
time
and
alerts
you
when
you're
getting
close
to
economic
nexus
thresholds
so
you
can
act
before
it
becomes
a
problem
No
spreadsheets
no
frantic
searches
and
no
late
night
wait
wait
are
we
compliant
in
Illinois
moments
And
that's
because
AvaTax
maintains
more
than
900
000
tax
rules
and
82
000
rates
all
updated
automatically
It
works
with
the
systems
you
already
use
with
more
than
1
400
signed
integrations
including
Shopify
NetSuite
and
QuickBooks
You
also
get
audit
ready
reports
so
small
issues
don't
become
big
ones
More
than
43
000
customers
in
over
75
countries
use
Avalara
to
handle
the
complex
parts
of
compliance
so
they
can
focus
on
growing
their
business
With
Avalara
you'll
protect
your
time
your
focus
and
your
ability
to
keep
growing
If
you're
serious
about
scaling
do
not
let
compliance
slow
you
down
Take
a
self
guided
tour
of
Avalara
AvaTax
at
the
first
link
in
the
description
to
see
how
it
works
for
your
business
Thank
you
to
Avalara
for
sponsoring
this
video
Let's
get
back
into
it
I
talk
to
a
lot
of
people
through
the
channel
that
want
to
start
stuff
and
I
always
say
the
same
thing
is
why
start
something
in
a
space
you
don't
know
anything
about
You're
going
to
have
to
spend
years
learning
about
that
space
learning
about
the
problem
or
you
can
go
and
build
something
that
you
know
a
lot
about
and
you're
going
to
save
a
lot
of
time
and
build
something
probably
better
So
I
think
that
actually
is
really
smart
I
think
a
lot
of
people
watching
this
want
to
do
the
same
They
want
to
build
an
app
around
something
that
they're
passionate
about
or
a
space
they
know
about
You've
done
this
and
you've
done
this
multiple
times
So
my
question
for
you
would
be
what
would
be
your
playbook
for
doing
this
from
scratch
today
Okay
so
here's
my
step
by
step
playbook
for
how
I
think
about
this
Step
one
you
probably
have
a
passion
or
deep
interest
in
something
Figure
out
what
that
passion
or
deep
interest
is
So
for
me
it's
always
been
health
and
wellness
just
because
when
I
focus
on
my
health
I
feel
better
throughout
the
day
I
have
better
energy
I
sleep
better
and
my
life
becomes
more
fulfilling
Step
two
once
you've
figured
out
that
passion
or
interest
what
problem
do
you
encounter
within
that
And
the
way
you
find
problems
actually
will
come
organically
to
you
If
you
do
the
activity
naturally
there's
always
something
in
the
back
of
your
head
that
could
be
improved
and
you
just
have
to
open
your
mind
to
paying
attention
to
what
that
could
be
And
step
three
once
you've
found
that
problem
now
it's
time
to
build
the
solution
And
you
want
to
build
this
quickly
which
means
not
spending
too
much
time
overthinking
overanalyzing
what
the
solution
is
but
just
trying
to
solve
it
quickly
by
building
an
MVP
with
a
tool
like
Lovable
or
Repl
it
or
Bolt
Step
four
you
want
to
think
about
distribution
on
day
zero
before
you
even
launch
And
there's
always
a
creator
in
your
niche
If
there
isn't
the
great
thing
about
solving
for
a
problem
that
you
yourself
encounter
is
that
you
can
create
the
content
You
know
exactly
why
you're
building
this
product
and
so
just
talk
about
it
on
these
platforms
and
you'll
start
to
build
an
audience
And
step
five
put
in
the
reps
It
takes
reps
to
build
a
really
great
product
And
the
faster
you
can
ship
the
closer
you'll
get
to
that
winning
product
Most
founders
and
companies
first
product
don't
break
out
but
it's
that
third
that
fourth
that
fifth
iteration
that
really
builds
a
great
experience
The
reason
I
started
The
Wellness
Wellness
Company
as
a
product
studio
was
because
I
didn't
know
what
that
one
winner
was
going
to
be
I
launched
GoPolar
as
one
product
then
we
launched
another
one
and
another
one
and
another
one
but
I
treated
each
app
as
a
different
repetition
of
building
product
The
next
product
after
GoPolar
was
Sunseek
and
Sunseek
was
crafted
better
than
GoPolar
on
day
one
because
of
those
reps
that
I
had
taken
And
there
aren't
any
shortcuts
around
this
You
have
to
put
in
the
reps
you
have
to
build
the
product
and
you'll
just
get
better
over
time
So
yeah
that
would
be
my
five
step
process
if
I
were
to
start
over
again
Okay
thank
you
for
sharing
that
playbook
Now
I
want
to
dive
into
actually
what
you
built
I
know
you
have
three
apps
Could
you
actually
show
me
those
apps
and
what
they
do
All
right
so
here
on
the
bottom
left
we
have
GoPolar
This
is
the
first
app
that
I
launched
I'm
going
to
open
up
here
You
see
I
have
a
nice
dashboard
of
my
cold
activities
my
hot
activities
You
can
see
the
list
here
of
all
my
cold
plunges
and
sauna
activities
and
I
can
go
inside
an
activity
and
see
finer
details
like
my
heart
rate
trend
and
the
water
temperature
etc
Next
we
have
Sunseek
This
is
the
morning
light
exposure
and
vitamin
D
app
So
you
you
can
see
right
here
this
morning
I
had
zero
minutes
of
morning
light
exposure
and
I
have
a
progress
bar
here
showing
me
the
minutes
that
it's
captured
Today
it's
at
zero
because
I
didn't
go
out
and
get
it
I
can
also
see
the
list
of
my
activities
here
of
the
sessions
of
morning
exposure
And
then
here
we
have
a
fun
little
lux
calculator
If
I
point
this
at
the
sun
I
can
get
a
lux
measurement
here
and
that
fits
into
the
app
and
experience
as
well
And
here
we
have
Posture
AI
So
this
is
our
posture
correction
app
The
main
feature
of
it
is
taking
a
scan
of
the
user
And
so
here
you
see
me
but
I
would
put
this
phone
down
against
the
wall
and
it
would
scan
me
and
give
me
a
posture
scan
result
So
here
I
have
a
poor
reading
and
you
can
see
it
highlights
areas
of
improvement
here
So
I
have
a
head
tilt
likely
from
sitting
at
a
desk
too
long
and
it'll
give
me
an
analysis
and
report
of
how
to
fix
that
And
here
we
have
the
latest
app
Tempo
which
we're
launching
in
a
few
weeks
The
idea
behind
this
is
it
takes
all
your
wearable
data
and
your
blood
blood
tests
et
cetera
and
puts
it
into
a
health
span
score
So
you
can
see
I've
got
an
81
here
and
I
can
see
what
markers
are
affecting
that
score
and
what
I
might
need
to
improve
I
can
also
chat
with
my
health
here
since
it
has
all
the
context
of
my
changing
data
and
my
labs
I
can
get
better
answers
from
the
AI
So
all
of
these
apps
make
us
about
120k
ARR
Alright
well
cool
Thanks
sharing
that
I
want
to
switch
topics
a
little
bit
and
talk
about
how
you
built
these
What's
the
tech
stack
behind
all
these
apps
How
do
you
build
apps
We
use
a
bunch
of
tools
inside
the
wellness
company
Figma
for
all
things
design
Cloud
Code
and
Xcode
for
our
mobile
app
development
Superbase
for
backend
and
database
iMessage
for
customer
support
keep
it
easy
RevenueCat
for
subscriptions
and
paywall
Sentry
for
crash
logs
and
error
monitoring
PostHog
for
analytics
Since
we
have
so
many
different
apps
we
need
to
stay
organized
and
Linear
helps
us
do
that
ChatGPT
for
general
business
thinking
and
app
thinking
and
feature
development
CapCut
for
editing
videos
Framer
for
landing
pages
and
Lovable
for
testing
MVP
ideas
before
we
go
out
and
build
the
app
Okay
cool
And
on
that
note
what
does
it
cost
to
run
a
business
like
this
and
what
the
margins
look
like
So
the
total
cost
for
our
tools
is
about
300
a
month
and
Apple
takes
their
15
cut
if
you
make
under
a
million
dollars
So
our
margins
still
stay
close
to
that
80
85
range
Thanks
for
sharing
that
and
being
transparent
about
the
numbers
The
last
question
that
I
have
for
you
and
that
we
ask
everyone
who
comes
on
the
channel
a
lot
of
people
watching
this
want
to
build
a
bunch
of
different
cool
apps
in
a
space
that
they're
passionate
about
What
advice
would
you
have
for
anyone
watching
this
that
wants
to
do
the
same
If
you
care
about
it
ship
it
Ideas
were
meant
to
be
shared
shared
If
you
have
any
single
idea
that
you
think
is
worth
pursuing
it
is
and
you
should
build
a
product
product
around
it
and
ship
it
And
also
motivation
and
energy
is
fleeting
So
when
you
have
that
idea
when
you
have
that
energy
take
the
first
step
to
build
that
thing
And
any
idea
is
worth
taking
that
first
step
if
it
brings
energy
to
you
Thank
you
Presh
for
coming
on
the
channel
I
love
what
you
built
all
these
different
apps
I'm
sure
they're
going
to
grow
to
be
huge
Thanks
for
coming
on
Thanks
for
sharing
everything
Thanks
Pat
What
I
really
love
about
his
businesses
is
that
he
built
apps
that
solved
personal
problems
for
him
He
was
on
a
treadmill
while
he
did
this
He's
clearly
passionate
about
health
and
wellness
and
all
of
his
apps
sort
of
solve
problems
in
that
domain
Cold
plunges
sunlight
therapy
this
all
works
because
he's
serving
the
same
customer
Instead
of
building
random
apps
that
all
do
different
things
in
different
categories
every
app
builds
gets
better
and
can
be
sold
to
this
larger
group
of
customers
that
he
has
That
I
think
is
the
secret
to
building
multiple
apps
and
his
skills
prove
it
On
the
same
topic
of
skills
this
is
why
we
launched
Starter
Story
Build
In
Starter
Story
Build
we
will
give
you
the
skills
skills
to
help
you
turn
your
ideas
and
your
passions
into
real
apps
using
only
AI
tools
If
you're
ready
to
get
off
the
sidelines
launch
your
project
do
it
the
right
way
then
head
to
the
first
link
in
the
description
to
check
out
Starter
Story
Build
All
right
guys
that's
it
for
episode
Thank
you
for
watching
We'll
see
you
in
the
next
one
Peace
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