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Best Tools

On average, founders use 37 tools to run the day to day operations of their business. There are thousands of tools out there, but what are the best ones?

In all of our interviews, we survey what tools founders are actually using. Here is the data.

Interested in specific categories? Check out the best email tools ✉️, the best platforms to build your business on, the best accounting tools, and more:

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Reach and engage with local customers across Google Search and Maps. Learn more ➜
180 successful founders are using Google My Business
It allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google's Search Network as well as their network of partner websites. Learn more ➜
172 successful founders are using Google ads
A fully customizable, open source eCommerce platform built for WordPress. Learn more ➜
169 successful founders are using WooCommerce
ShipStation makes you exceptionally efficient at syncing, managing, and shipping your orders. Learn more ➜
168 successful founders are using ShipStation
Serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Learn more ➜
166 successful founders are using Google AdSense
A graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app already includes templates for users to use. The platform is free to use but offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality. Learn more ➜
161 successful founders are using Canva
Offers communications software that combines video conferencing, online meetings, chat, and mobile collaboration. Learn more ➜
158 successful founders are using Zoom
Collaborate for free with online versions of Microsoft Word, PowerPoint, Excel, and OneNote. Learn more ➜
147 successful founders are using Microsoft Office 365
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Learn more ➜
137 successful founders are using Google Tag Manager
The all-in-one workspace - for notes, tasks, wikis, and databases. Learn more ➜
132 successful founders are using Notion
Apple Pay offers an easy, secure, and private way to pay on Apple devices. Learn more ➜
129 successful founders are using Apple Pay
A cross-platform instant messaging application that allows iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free. Learn more ➜
128 successful founders are using Whatsapp
An e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. Learn more ➜
119 successful founders are using Etsy
A collaboration tool that organizes your projects into boards. Tells you what's being worked on, who's working on what, and where something is in a process. Imagine a white board, filled with lists of sticky notes, with each note as a task for you and your team. Learn more ➜
119 successful founders are using trello