Welcome to Starter Story
See exactly how an online business goes from zero to millions.
The largest database of million dollar online business ideas - all started by ordinary people.
Hope
$18M/YEAR
Camden
$240K/YEAR
Christina
$402K/YEAR
Dimitri
$2.4M/YEAR
Praveen
$204K/YEAR
Adam
$18M/YEAR
Philip
$1M/YEAR
Tom,
$3.6M/YEAR
Carole
$396K/YEAR
Yuki
$192K/YEAR
Milena
$420K/YEAR
Scott
$2.1M/YEAR
Corey
$516K/YEAR
Gil
$144K/YEAR
John
$360K/YEAR
Pavel
$180K/YEAR
Vladimir
$1.2M/YEAR
Michael
$1.54M/YEAR
Sam
$136K/YEAR
Mark
$1.02M/YEAR
Michael
$180K/YEAR
Lisa
$3M/YEAR
Pavel
$6M/YEAR
Mia
$600K/YEAR
Mike
$240K/YEAR
Will
$6M/YEAR
Michael
$360K/YEAR
Ajay
$5.4M/YEAR
Varun
$276K/YEAR
Amana
$600K/YEAR
Jim
$3.6M/YEAR
Nathan
$3.48M/YEAR
Michael
$3M/YEAR
Diego
$1.44M/YEAR
Asaf
$10M/YEAR
Karan
$816K/YEAR
Janet
$144K/YEAR
Xavier
$3.6M/YEAR
Kyra
$768K/YEAR
Andrew
$1.5M/YEAR
Apaar
$1.44M/YEAR
Charlie
$2.4M/YEAR
Ellen
$960K/YEAR
Chris
$8.4M/YEAR
Usama
$144K/YEAR
Abhishek
$180K/YEAR
Michael
$3M/YEAR
Marti
$480K/YEAR
Nate
$840K/YEAR
Joachim
$600K/YEAR
Loni
$3.3M/YEAR
Arpit
$16M/YEAR
Aziza
$240K/YEAR
Sarah
$1.8M/YEAR
Brandon
$18M/YEAR
Serena
$168K/YEAR
Tom
$2.64M/YEAR
Rob
$480K/YEAR
Mac
$732K/YEAR
charlie
$696K/YEAR
Chris
$1.14M/YEAR
Nishith
$300K/YEAR
Lindzi
$1.3M/YEAR
Evan
$300K/YEAR
Paul
$180K/YEAR
Aaron
$3.78M/YEAR
Alan
$300K/YEAR
Cory
$2.28M/YEAR
Holger
$180K/YEAR
Bradley
$360K/YEAR
Valentin
$150K/YEAR
Amy
$2.5M/YEAR
Kristin
$660K/YEAR
Neeraj
$1M/YEAR
Michael
$4.2M/YEAR
Justin
$720K/YEAR
Rishi
$36M/YEAR
Godson
$168K/YEAR
Chris
$2.7M/YEAR
Craig
$720K/YEAR
Edward
$9M/YEAR
Kervin
$166K/YEAR
Jared
$6M/YEAR
Eddie
$2.4M/YEAR
Jim
$6M/YEAR
Matt
$420K/YEAR
Ritesh
$2.8M/YEAR
Vasily
$1.2M/YEAR
Devjeet
$540K/YEAR
Mark
$8.4M/YEAR
Matt
$36M/YEAR
Will
$1.68M/YEAR
Kevin
$1.2M/YEAR
Fida
$24M/YEAR
Michael
$3.6M/YEAR
Wen
$360K/YEAR
Fabien
$3M/YEAR
Patrick
$12M/YEAR
Yash
$600K/YEAR
Garret
$480K/YEAR
Rob
$12M/YEAR
Evan
$3.3M/YEAR
Melodi
$648K/YEAR
Cédric
$6.6M/YEAR
Alex
$600K/YEAR
Danielle
$4.56M/YEAR
Oleksii
$360K/YEAR
Jessica
$12.2M/YEAR
Jodie
$180K/YEAR
Shane
$1.8M/YEAR
Chris
$5.4M/YEAR
Lianna
$144K/YEAR
Sean
$1.98M/YEAR
Alessandro
$4.2M/YEAR
Jim
$3.6M/YEAR
Miriam
$252K/YEAR
Oliver
$1.02M/YEAR
Dylan
$144M/YEAR
Shannon
$504K/YEAR
Michael
$1.2M/YEAR
Alexi
$1.8M/YEAR
Bill
$22.5M/YEAR
Robert
$3.6M/YEAR
Suresh
$6M/YEAR
Kyle
$6.84M/YEAR
Scott
$300K/YEAR
Catherine
$144K/YEAR
Will
$4.8M/YEAR
John
$1.2M/YEAR
Parker
$4.8M/YEAR
Raj
$19.2M/YEAR
Max
$720K/YEAR
Stefan
$1.2M/YEAR
Jerremy
$1.92M/YEAR
Donald
$6M/YEAR
Tony
$840K/YEAR
Kelsey
$240K/YEAR
Alistair
$210K/YEAR
Koko
$1.2M/YEAR
Paige
$174K/YEAR
Sylvestre
$480K/YEAR
Rachel
$4.8M/YEAR
Tyler
$50.4M/YEAR
Barbara
$480K/YEAR
Adam
$1.2M/YEAR
Alex
$192K/YEAR
Codie
$3M/YEAR
Jae
$500K/YEAR
Cam
$600K/YEAR
Alan
$180K/YEAR
Mark
$1.8M/YEAR
Mike
$6M/YEAR
Alex
$3M/YEAR
Evgenia
$6M/YEAR
Alan
$300K/YEAR
Monika
$1.2M/YEAR
Taime
$480K/YEAR
Jacob
$600K/YEAR
Robert
$480K/YEAR
Brad
$132K/YEAR
Juan
$1.2M/YEAR
Alex
$324K/YEAR
Hilary
$192K/YEAR
Alexander
$1.2M/YEAR
Mark
$300K/YEAR
Jamie
$1.62M/YEAR
Guillaume
$1.2M/YEAR
Kent
$3.6M/YEAR
Steve
$936K/YEAR
Jay
$1.32M/YEAR
Eric
$18M/YEAR
Justin
$3M/YEAR
Pat
$360K/YEAR
Brice
$342K/YEAR
Marko
$1.2M/YEAR
Jonathan
$1.2M/YEAR
Luke
$2.28M/YEAR
Jaime
$4.2M/YEAR
Samuel
$360K/YEAR
Laura
$132K/YEAR
Christian
$1.8M/YEAR
Dave
$12M/YEAR
Raghuraman
$720K/YEAR
Bob
$48M/YEAR
Matt
$9.25M/YEAR
Adam
$2.4M/YEAR
Alex
$840K/YEAR
Srikanth
$9M/YEAR
Gilbert
$1.44M/YEAR
Buford
$600K/YEAR
Carl
$840K/YEAR
Benjamin
$2.4M/YEAR
Ben
$12M/YEAR
Justin
$2.1M/YEAR
Maximilien
$3M/YEAR
Karsten
$660K/YEAR
Dan
$420K/YEAR
David
$1.5M/YEAR
Mr.
$360K/YEAR
Sina
$1.2M/YEAR
One side project can change your life - it changed mine.
If we haven’t met before - Hi, my name’s Pat 👋
One day in 2017, I got off my day job and walked to the nearest Starbucks.
I powered up my laptop, and got started on a side project I'd been thinking about for years.
^ this was me getting started on a side project that would change my life
I started off at zero. I knew absolutely nothing about building, launching, and especially marketing.
At first, I felt lost and unfocused. I had no direction. And getting traction felt nearly impossible.
Especially because I was trying to balance a full time job, work out, have a social life, and pay off $60K in debt.
That didn’t leave a lot of time to really sit down and focus on anything.
But I knew I wanted one thing: the freedom and flexibility to work on whatever I want, whenever I want, and from wherever I want...
And I believed a side project could get me there.
12 months later, I'd launched a side project that eventually replaced my full time job income.
I couldn't believe it... In my eyes, I'd made it! At that point, I made the decision to quit my job, buy back my time, and go all in.
I've since turned that side project into a million dollar business that's impacted over 100M people.
I genuinely look forward to Mondays - I get to wake up every day and do what I love. I get messages every day from people saying my work changed their lives.
And I make more money in a single year than I would’ve made in 10 years working as a software engineer.
I know, it's absolutely insane.
I think it’s fair to say that this side project completely changed my life.
And I fundamentally believe that if you take it seriously, anybody can start a side project that changes their life too.
So how do you do it? How do you unlock the power of the side project, the one that could turn into millions? Well, it’s pretty simple…
What if you could see exactly how side projects turn into millions in revenue?
Imagine being able to see exactly which ideas make money (and which don't)...
Imagine avoiding wasting years working on the wrong thing.
And feeling confident that you know exactly what you need to do with your project.
With Starter Story, you'll get access to the most intimate details behind 4,418+ successful online businesses, and:
  • Learn how founders uncovered the idea that turned them into a millionaire… and exactly what that felt like.
  • Get the lowdown on what niches actually make money… and get the confidence that you're working on the right thing.
  • See exactly how $1M businesses grew… never waste months on the wrong marketing channel.
  • Surround yourself with success... soak up the knowledge and learnings of the most successful founders in the world.
case study $175K /month
How I Make $2M/Year As A Solopreneur
Justin breaks down:
Setting up a one person business
Creating a scalable content machine
case study $12M /month
How I Started A $144M Brand At 23 Years Old
Dylan breaks down:
Validating a product with FB ads
Finding a supplier that can scale
case study $4K /month
How My Product Hunt Launch Generated $5.8K
Luc breaks down:
Launching on Product Hunt
Creating a profitable newsletter
Over 4,260 more case studies like these...
What if you could surround yourself with founders who have already been there?
Building a business is lonely. And it’s easy to feel stuck.
> "How do I take the first step?"
> "How do I know I'm working on the right thing?"
> "How do I know I'm making the right progress every day?"
Finally, a place where you can ask these questions confidentially, get advice, and see exactly how successful founders did it before you.
You’re no longer building alone, because you have thousands of founders who are telling you to keep going.
Hope
$18M/YEAR
Camden
$240K/YEAR
Christina
$402K/YEAR
Dimitri
$2.4M/YEAR
Praveen
$204K/YEAR
Adam
$18M/YEAR
Philip
$1M/YEAR
Tom,
$3.6M/YEAR
Carole
$396K/YEAR
Yuki
$192K/YEAR
Milena
$420K/YEAR
Scott
$2.1M/YEAR
Corey
$516K/YEAR
Gil
$144K/YEAR
John
$360K/YEAR
Pavel
$180K/YEAR
Vladimir
$1.2M/YEAR
Michael
$1.54M/YEAR
Sam
$136K/YEAR
Mark
$1.02M/YEAR
Michael
$180K/YEAR
Lisa
$3M/YEAR
Pavel
$6M/YEAR
Mia
$600K/YEAR
Mike
$240K/YEAR
Will
$6M/YEAR
Michael
$360K/YEAR
Ajay
$5.4M/YEAR
Varun
$276K/YEAR
Amana
$600K/YEAR
Jim
$3.6M/YEAR
Nathan
$3.48M/YEAR
Michael
$3M/YEAR
Diego
$1.44M/YEAR
Asaf
$10M/YEAR
Karan
$816K/YEAR
Janet
$144K/YEAR
Xavier
$3.6M/YEAR
Kyra
$768K/YEAR
Andrew
$1.5M/YEAR
Apaar
$1.44M/YEAR
Charlie
$2.4M/YEAR
Ellen
$960K/YEAR
Chris
$8.4M/YEAR
Usama
$144K/YEAR
Abhishek
$180K/YEAR
Michael
$3M/YEAR
Marti
$480K/YEAR
Nate
$840K/YEAR
Joachim
$600K/YEAR
Loni
$3.3M/YEAR
Arpit
$16M/YEAR
Aziza
$240K/YEAR
Sarah
$1.8M/YEAR
Brandon
$18M/YEAR
Serena
$168K/YEAR
Tom
$2.64M/YEAR
Rob
$480K/YEAR
Mac
$732K/YEAR
charlie
$696K/YEAR
Chris
$1.14M/YEAR
Nishith
$300K/YEAR
Lindzi
$1.3M/YEAR
Evan
$300K/YEAR
Paul
$180K/YEAR
Aaron
$3.78M/YEAR
Alan
$300K/YEAR
Cory
$2.28M/YEAR
Holger
$180K/YEAR
Bradley
$360K/YEAR
Valentin
$150K/YEAR
Amy
$2.5M/YEAR
Kristin
$660K/YEAR
Neeraj
$1M/YEAR
Michael
$4.2M/YEAR
Justin
$720K/YEAR
Rishi
$36M/YEAR
Godson
$168K/YEAR
Chris
$2.7M/YEAR
Craig
$720K/YEAR
Edward
$9M/YEAR
Kervin
$166K/YEAR
Jared
$6M/YEAR
Eddie
$2.4M/YEAR
Jim
$6M/YEAR
Matt
$420K/YEAR
Ritesh
$2.8M/YEAR
Vasily
$1.2M/YEAR
Devjeet
$540K/YEAR
Mark
$8.4M/YEAR
Matt
$36M/YEAR
Will
$1.68M/YEAR
Kevin
$1.2M/YEAR
Fida
$24M/YEAR
Michael
$3.6M/YEAR
Wen
$360K/YEAR
Fabien
$3M/YEAR
Patrick
$12M/YEAR
Yash
$600K/YEAR
Garret
$480K/YEAR
Rob
$12M/YEAR
Evan
$3.3M/YEAR
Melodi
$648K/YEAR
Cédric
$6.6M/YEAR
Alex
$600K/YEAR
Danielle
$4.56M/YEAR
Oleksii
$360K/YEAR
Jessica
$12.2M/YEAR
Jodie
$180K/YEAR
Shane
$1.8M/YEAR
Chris
$5.4M/YEAR
Lianna
$144K/YEAR
Sean
$1.98M/YEAR
Alessandro
$4.2M/YEAR
Jim
$3.6M/YEAR
Miriam
$252K/YEAR
Oliver
$1.02M/YEAR
Dylan
$144M/YEAR
Shannon
$504K/YEAR
Michael
$1.2M/YEAR
Alexi
$1.8M/YEAR
Bill
$22.5M/YEAR
Robert
$3.6M/YEAR
Suresh
$6M/YEAR
Kyle
$6.84M/YEAR
Scott
$300K/YEAR
Catherine
$144K/YEAR
Will
$4.8M/YEAR
John
$1.2M/YEAR
Parker
$4.8M/YEAR
Raj
$19.2M/YEAR
Max
$720K/YEAR
Stefan
$1.2M/YEAR
Jerremy
$1.92M/YEAR
Donald
$6M/YEAR
Tony
$840K/YEAR
Kelsey
$240K/YEAR
Alistair
$210K/YEAR
Koko
$1.2M/YEAR
Paige
$174K/YEAR
Sylvestre
$480K/YEAR
Rachel
$4.8M/YEAR
Tyler
$50.4M/YEAR
Barbara
$480K/YEAR
Adam
$1.2M/YEAR
Alex
$192K/YEAR
Codie
$3M/YEAR
Jae
$500K/YEAR
Cam
$600K/YEAR
Alan
$180K/YEAR
Mark
$1.8M/YEAR
Mike
$6M/YEAR
Alex
$3M/YEAR
Evgenia
$6M/YEAR
Alan
$300K/YEAR
Monika
$1.2M/YEAR
Taime
$480K/YEAR
Jacob
$600K/YEAR
Robert
$480K/YEAR
Brad
$132K/YEAR
Juan
$1.2M/YEAR
Alex
$324K/YEAR
Hilary
$192K/YEAR
Alexander
$1.2M/YEAR
Mark
$300K/YEAR
Jamie
$1.62M/YEAR
Guillaume
$1.2M/YEAR
Kent
$3.6M/YEAR
Steve
$936K/YEAR
Jay
$1.32M/YEAR
Eric
$18M/YEAR
Justin
$3M/YEAR
Pat
$360K/YEAR
Brice
$342K/YEAR
Marko
$1.2M/YEAR
Jonathan
$1.2M/YEAR
Luke
$2.28M/YEAR
Jaime
$4.2M/YEAR
Samuel
$360K/YEAR
Laura
$132K/YEAR
Christian
$1.8M/YEAR
Dave
$12M/YEAR
Raghuraman
$720K/YEAR
Bob
$48M/YEAR
Matt
$9.25M/YEAR
Adam
$2.4M/YEAR
Alex
$840K/YEAR
Srikanth
$9M/YEAR
Gilbert
$1.44M/YEAR
Buford
$600K/YEAR
Carl
$840K/YEAR
Benjamin
$2.4M/YEAR
Ben
$12M/YEAR
Justin
$2.1M/YEAR
Maximilien
$3M/YEAR
Karsten
$660K/YEAR
Dan
$420K/YEAR
David
$1.5M/YEAR
Mr.
$360K/YEAR
Sina
$1.2M/YEAR
Don't take our word for it...
Our members say very nice things about Starter Story. Here’s what quite a lot of them had to say.
Alex Lieberman
Morning Brew (sold for $75M)
Want to uncover how to make money and build wealth on the internet? I recommend checking out Starter Story.
KC Holiday
QALO (sold $100M of product)
Starter Story is the place to be if you’re looking to get inspired by profitable business ideas started by people just like you.
Chenell Basilio
Growth In Reverse (33k subs)
An incredible community - it's the only reason I have Slack on my phone.
Charlie Chang
YouTube ($300K/month)
These are crazy case studies. They’ve helped me grow my business to $300K/month. I see Starter Story’s case studies as the ultimate form of mentorship.
Greg Kamradt
Data Independent
Starter Story has been with me on my journey to over 28K YouTube subscribers. It’s an incredible place to learn how to build a successful business - fast.
Luciano Viterale
Ticker Nerd
You can see what's worked and what hasn't for thousands of businesses. No brainer!
Justin Veenema
Founder
Joining Starter Story was one of the smartest decisions I ever made. You’re not just buying “stories - you’re getting access to real-world, up to date data on what’s working for other founders. You can’t afford not to join.
Casey Hatcher
Casey Hatcher
Starter Story has been very informative and I regret waiting so long to join the online community. Glad to finally be a part of it!
Ian Ramon
Founder
Discovering Starter Story was a game-changer. It made me realize that facing challenges in the early years of business is completely normal, it's not just me. I learned that by not giving up and staying committed, you can overcome any obstacle and eventually achieve your goals.
Everything you need to get your business off the ground
4,260 Case Studies
This is information you can't find anywhere else. Thousands of case studies breaking down million dollar business ideas that can be started with $0.
Inside Starter Story is $10B worth of knowledge about how regular people turned their idea into a life changing business.
Deep Dives
Find ideas and problems worth solving before they explode.
We have a team of researchers are working around the clock sending you thousands of data points every week on side project ideas that will take off.
For example, our:
  • • 99 Million-Dollar Problems [Report]
  • • 163+ Solopreneurs Making Millions With No Employees [Report]
  • • 104+ Real-World Examples Of 7-Figure Productized Services [Report]
and thousands more business ideas
Private Newsletter
Get full access to our private newsletter, featuring exclusive content, expert advice, and insider tips not available to free subscribers.
Private Slack Community
Connect with thousands of successful founders and like-minded individuals in our private community.
Private Accountability Service (Deep30)
Our Private Accountability Service helps you stay on track to achieve your Big Hairy Audacious Goals (BHAGs), keeping you accountable and on track every day.
Idea Database
Explore our extensive database of 8,628 business ideas, offering a wide range of inspiration and opportunities for your entrepreneurial journey.
Lean Email: Learn How To Earn $30K/Month (Framework)
Join our 3-hour 'Lean Email Course', valued at $250, and learn strategies on how we make $30K/month through a few simple, easy-to-setup best practices.
Lean SEO: How We Went From 0 to 1.6M Visitors/Month (Framework)
Learn SEO through our 'Lean SEO' framework, a 4-hour training (valued at $250), which has propelled Starter Story to reach 1.6M visitors/month.
Exclusive Discounts: Access $50K+ Savings on Tools
Unlock exclusive access to over $50K in savings on essential tools and resources to build your business. Tools include: Stripe, AWS, SendGrid, and 240+ more.
How much does this cost?
For context, you could spend $5,000+ on courses, accelerators, cohort based programs, books, etc.
Or, you could pay $10,000+ for coaches, accountability partners, and masterminds.
If you want to put our prices into context: think of this as an investment into building the business that could change your life.
If you're not serious about this journey, then Starter Story probably isn’t for you.
But if you’re ready to take this seriously, then investing some money in saving time and increasing your odds of success is a no-brainer.
Especially given (a) how much your life can change, and (b) how much money you stand to make if you do this right.
Anyways, enough spiel - here's the price.

Founder

Get case studies, data, & deep dives.

$ 995
one-time payment
Get Founder

All-access features

  • 4,260 founder case studies — full access to our archive of thousands successful business case studies. Learn how founders built 7 figure online businesses.

  • Deep dives and reports — every week we publish deep dive reports on the most interesting trends. Get full access to all of 'em.

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All Access

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Everything in Founder Plan, plus:

Community of founders — ask questions, get advice, uncover deeper insights on case studies, and get exclusive access to our private founder directory.

Full access to all courses — get unlimited access to all past and future courses, including Lean SEO, Lean Email, and more. (valued at $250 per course)

Frequently Asked Questions...
What sort of business models does Starter Story cover?
Do I need to have an idea of what I want to start before I get started?
What experience with entrepreneurship do I need to have?
I'm already running a business, is Starter Story right for me?
Our 100% Satisfaction Guarantee & Money-Back Promise
We want the investment in Starter Story to be an absolute no-brainer for you 😊
We’ve got a 30-Day Money Back Guarantee, where if you've used the platform, participated in our community and accountability service, and aren’t happy for whatever reason, you can get a full, 100% refund.
Out of the thousands of people that have joined Starter Story, only a very small percentage of people have ever taken us up on this guarantee. We have less than 1% refund rate. For context, other online courses and programs have a 5%+ refund rate.
And the traditional advice in the world of marketing is that if your refund rate is less than 10%, you should raise your prices because your prices are too cheap!
Ours is < 1%. Just sayin’ 😉

Founder

Get case studies, data, & deep dives.

$ 995
one-time payment
Get Founder

All-access features

  • 4,260 founder case studies — full access to our archive of thousands successful business case studies. Learn how founders built 7 figure online businesses.

  • Deep dives and reports — every week we publish deep dive reports on the most interesting trends. Get full access to all of 'em.

Most Popular

All Access

Get unlimited access to everything.

$ 1,095
one-time payment
Get All Access

Everything in Founder Plan, plus:

Community of founders — ask questions, get advice, uncover deeper insights on case studies, and get exclusive access to our private founder directory.

Full access to all courses — get unlimited access to all past and future courses, including Lean SEO, Lean Email, and more. (valued at $250 per course)