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Best Tools

On average, founders use 37 tools to run the day to day operations of their business. There are thousands of tools out there, but what are the best ones?

In all of our interviews, we survey what tools founders are actually using. Here is the data.

Interested in specific categories? Check out the best email tools ✉️, the best platforms to build your business on, the best accounting tools, and more:

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#1 most used in advertising tools
Target ads to people based on how they engaged and when they engaged. Learn more ➜
550 successful founders are using Facebook Ads
#2 most used in advertising tools
Advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network. Learn more ➜
440 successful founders are using Google Adwords
#5 most used in advertising tools
Serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Learn more ➜
170 successful founders are using Google AdSense
Set a budget and only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. Learn more ➜
66 successful founders are using Twitter Ads
Platform designed to create, personalize, & optimize post-click landing pages and experiences at scale. Learn more ➜
11 successful founders are using Instapage
#4 most used in advertising tools
It allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google's Search Network as well as their network of partner websites. Learn more ➜
179 successful founders are using Google ads
Automatically generate your ad based on the existing metadata, video, and/or imagery in your App Store listing. Learn more ➜
14 successful founders are using Apple Search Ads
A full-service ads partner to help you reach revenue goals. Learn more ➜
A global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world. Learn more ➜
5 successful founders are using AWIN
Offers full service ad management including display ad optimization, video monetization and sponsored influencer marketing. Learn more ➜
4 successful founders are using Mediavine
An ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising. Learn more ➜
36 successful founders are using doubleclick
Puts your business in front of consumers nearby who are looking to make a purchase. Learn more ➜
6 successful founders are using Yelp Ads
A VC-backed Google Certified Publishing Partner, is an easy-to-use, yet incredibly sophisticated machine learning platform that allows digital publishers to automatically test content, layouts, and ads to enhance user experience and increase digital revenue. Learn more ➜
3 successful founders are using Ezoic
It's where communities come together to greet newcomers, exchange recommendations, and read the latest local news. Learn more ➜
2 successful founders are using NextDoor
A fast, private, and secure web browser for PC, Mac, and mobile. Learn more ➜
2 successful founders are using Brave
The best platform to create & manage your own gamification marketing campaigns. Learn more ➜
A customer marketing platform that enables you to create and deliver personalized experiences that engage customers and let you discover, nurture, and mobilize your advocates at scale. Learn more ➜