Wix is mostly geared towards small businesses, restaurants, online stores, and artists.
One of the main reasons people love Wix is because their drag and drop functionality is unlike any other platform, making the platform super easy to use.
Here are some other advantages of using Wix:
- One of the few site builders that allows you to animate text and other elements.
- Impressive app integration (check out their app market).
- Highly intuitive and easy to use