MailChimp is the gigantic elephant-in-the-room leader in the email space.
They are a great tool if you are just getting started with email marketing as they have a pretty generous freemium plan.
MailChimp has a couple really good things going for them:
- Very good reporting for a free tool
- One of the best drag and drop editors - makes it very easy to send newsletter.
MailChimp falls short in its pricing model because your costs will skyrocket as your list grows, and the automation features are limited.
This tool is best for: small businesses or just getting started.