How to Calculate The Price For Your Tea
Our calculator is designed to be simple and easy to use. It covers:
- your base costs of time
It also allows you to input a desired profit margin on top.
We hope this calculator helps you make more money for your tea business.
Please input below:
More Tips On Pricing Your Tea
How To Price Your Tea
One of the most challenging aspects to starting a tea business is determining how much to charge for your tea.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your tea, it's critical that you first identify all of your costs and consequently mark up your tea so you can factor in a profit.
The actual cost of your tea may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your tea, you'll want to create goals for revenue + how much profit you want your tea business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your tea is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your tea fits best in the marketplace.
All of these factors play an equal part in pricing your tea, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:
I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.
The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.
Examples of a successful tea business:
Andre Fasciola from Tucson, Arizona, USA started Matcha.com over 5 years ago, a tea business.
- Revenue: $390,000/ month
- Founders: 2
- Employees: 5
- Location: Tucson, Arizona, USA
Hi! My name is Andre Fasciola and along with my business partner Dr. Andrew Weil, M.D we founded matcha.com. We source and sell some of the highest quality matcha available. Our line of ceremonial grade matcha teas (are) some of the most sought after grades of matcha tea outside of Japan. Each grade of matcha is carefully selected by hand by our 5th generation tea master.
Our customers are both domestic and international. We have customers that range in age from 18 - 75. Anyone that is interested in a healthy alternative to coffee, sugary energy drinks, and sodas (will) love matcha. Matcha is not only healthy, but it also provides 4-6 hours of calm sustained energy. Unlike coffee you don’t have the overdose jitters nor do you have the crash.
We are (now) the largest supplier of ceremonial grade matcha in the US. A distinction that speaks to our commitment to preserving the traditions of matcha’s ancient culture, and at the same time educating our American customers about all things matcha. From how to make great matcha to how to distinguish between imitation matcha (yes, there is such a thing) and high-quality matcha. Our monthly revenue is $100K.
Plum Deluxe Tea ($900K/year)
Andy Hayes from Portland, Oregon, USA started Plum Deluxe Tea over 9 years ago, a tea business.
- Revenue: $75,000/ month
- Founders: 1
- Employees: 7
- Location: Portland, Oregon, USA
I’m Andy Hayes and I’m the founder of Plum Deluxe, an online purveyor of delicious loose leaf teas.
We’re based in Portland, Oregon. We are well known for our popular tea of the month club community - subscribers receive a surprise tea in the mail each month, in addition to perks like free shipping and discounts. Members also a lot of joyful community aspects such as tea swaps, postcard pals, and much more.
In addition to that, we also have an online store where you can purchase a la carte teas of your choosing. We have our own in-house production team and hand-blended each batch, to ensure the freshest flavor. We also carry a very carefully curated selection of pretty and practical tea accessories such as infusers, mugs, and tea add-ins like honey and sweets.
VIRTUE Tea ($108K/year)
Alex Balcer from Nelson, Nelson, New Zealand started VIRTUE Tea over 4 years ago, a tea business.
- Revenue: $9,000/ month
- Founders: 2
- Employees: 2
- Location: Nelson, Nelson, New Zealand
Hello everyone, we’re Andrea Legg and Alex Balcer, founders of VIRTUE Tea in the beautiful Kootenay ski town of Nelson, BC.
We started VIRTUE Tea 3 years ago as well as starting a family (now that’s a little crazy!). We are now parents to two healthy boys and run an online tea business plus supply over 50 coffee shops, restaurants, hot springs, and ski resorts across BC and Alberta.
What makes our teas and matcha exceptional is simply the quality. We have one or two degrees separation with the growers in Asia which gives us much more control over quality and especially knowing the tea growers we buy from are getting a fair price for their labor.
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