How Mariam Hakobyan Scaled Softr to $400K ARR
Softr offers a user-friendly platform for creating custom websites and web applications through a simple drag-and-drop interface, eliminating the need for coding expertise.
softr Revenue
About The softr Founders
Who is Mariam Hakobyan?
Mariam Hakobyan is the co-founder and CEO of Softr, a software company that provides a no-code platform for building websites and web applications.
Mariam started her engineering career in her early 20s and worked in various roles, including senior software engineer, Head of Engineering, and Head of Technology at different companies.
She holds a masterโs and bachelorโs degrees in Mathematics from Yerevan State University.
About The Business
What problem is softr solving?
Technical and non-technical founders aim to swiftly and affordably develop applications and websites without the need for repetitive coding or advanced engineering knowledge.
Idea
How did Mariam Hakobyan get the idea for softr?
Mariam and Artur Mkrtchyan had been building software products for over a decade. They noticed that every company they worked for ended up repeatedly creating common features like authentication, payments, and messaging from scratch.
This repetitive process and the scarcity of engineers caused a lot of frustration for them. The idea for Softr emerged from this frustration with the repetitive nature of building the same things over and over again.
This frustration and their experience with the scarcity of engineering talent led them to create Softr.
Build
How did Mariam Hakobyan build the initial version of softr?
- Softrโs tech stack is Java on the backend and Angular on the frontend.
- The application is hosted and runs on AWS.
- They used Airtable for internal processes and tooling.
A snapshot of Softr landing page from 2020
Launch
How did Mariam Hakobyan launch softr?
- Product Hunt
Softr was featured as the #1 Product of the Day,
Softr PH launch in 2020
Growth
What is the growth strategy for softr?
Sharing the product on social communities helped Softr build its initial customer base. They launched on Product Hunt and shared the product updates on Twitter and various no-code communities.
The Product Hunt and the no-code communities have been extremely helpful with feedback and supportive along the way as we kept building Softr. โ Mariam (Source)
Pricing
How does softr price their products?
Softr offers five subscription plans:
- Free plan
- Basic Plan @ $49/Month
- Professional plan @ $139/Month
- Business plan @ $269/Month
- Enterprise โ Custom plan
Softr Pricing as of May 2024
Lessons Learned
What were the biggest lessons Mariam Hakobyan learned building softr?
My biggest advice: always be speaking to customers and building an audience while building the product. โ Mariam (Source)
- Engaging in the community and building an audience early on is what helped Softr to be discovered by lots of people.
- You have to always be talking to customers, building a passionate user community, marketing your product, etc... Itโs an ongoing process.
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More about softr
Who is the owner of softr?
Mariam Hakobyan is the founder of softr.
When did Mariam Hakobyan start softr?
2020
What is Mariam Hakobyan's net worth?
Mariam Hakobyan's business makes an average of $35K/month.
How much money has Mariam Hakobyan made from softr?
Mariam Hakobyan started the business in 2020, and currently makes an average of $420K/year.
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