Jessica Ding

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Jessica Ding

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Jessica Ding is an American entrepreneur. Jessica started LoveLornLingerie in 2014 and is based in Brooklyn, NY.[1]

Jessica Ding, founder of LoveLornLingerieJessica Ding, founder of LoveLornLingerie




@LveLornLingerie (991 followers)


@Jessica.silei (126 followers)


Early Career

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Jessica started LoveLornLingerie in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on LoveLornLingerie?

I graduated from Pratt Institute in 2012 with a degree in fashion design, focusing on costume design.

At the time, I just wanted a job that could support my life in New York City - stability, a salary, healthcare, that whole thing. While I’d have loved to get a job in costume design, that’s tougher to get into without connections.

Being able to change is, in and of itself, a trust in your innate abilities to grow in ANY field, rather than shackling yourself to one particular look.

Unfortunately, I didn’t have connections, but what I did have was student loans and rent that needed to be paid. I was lucky to find a decent job in intimate design. But a few years in, I realized just how creatively stifling a β€œcorporate” fashion job was - in short, I was bored. In 2014, a friend gave me a shoebox full of black leather scraps. I made my first few designs (a simple harness bra, a body harness, and a collar) and threw them on Etsy just to see what would happen. One of them sold within a few weeks (faster than anything else I’d tried on Etsy and I’d dabbled in it since I was 16). And then another piece sold. And then I got a great review. This was enough for me to continue making, to continue designing and merging my current experience in the lingerie industry with my past experience in costume design.

Then (and now), it was a side hustle that quickly became self-sufficient and provided me with both a creative outlet and extra income that I used to pay off my student loans. Everything is self-funded, I don’t have investors or outside funding, particularly since at that time I didn’t even think about taking this beyond the side hustle. I consider myself an artist and designer first, small business owner second.

Source [1]



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