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Chase started Boundless Labs in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Boundless Labs?
Boundless Labs is the third agency I’ve started. I had an agency on the side right after I graduated college that was making ~$25K per month. We landed clients for this agency in a super interesting way. We didn’t have a ton of marketing experience at the time so my partners and I bought this dating site called Bernie Single. As we purchased the site, it went viral. The site had a few million visitors within the first 6 months of launch. We ended up parlaying this experience into a case study that we shared with friends and family which helped us land our first few clients.
From here I did some full-time consulting for a well-funded startup called VidMe that garnered around 30 million website visitors every month. After getting burnt out of commuting from Orange County to Los Angeles every day, I helped launch an email travel series called The Discoverer. I took this newsletter from 0 to 500K email subscribers in the first year.
I’ve always been incredibly thankful and appreciative of those around me. This is something you can start implementing today and you’ll be shocked at how well perceived it will be.
After receiving a few inbound consulting offers, I was brought on as a partner in an agency called ScaleUp Labs and the business did ~$1M in revenue in 8 months before merging with another agency. From here, instead of wanting to stay on board and continue offering all the marketing services under the sun as we had at the previous two, my business partner and I wanted to build one that specializes in a specific offering.
My personal background is in community building through email marketing so choosing email marketing as our sole offering made a ton of sense. After a monumental conversation I had with my friend Nick, we decided to niche down, even more, to just focus on email marketing for eCommerce businesses. This was hands down the best decision we ever made. At the first two agencies when I met with people (prospects, friends, and family), I would them my agency offered everything which in their minds, meant we did nothing well. As the popular saying goes: “Jack of all trades, master of none.” This was something that always frustrated me about agencies so we decided to make the leap to narrowing our focus. Now after I leave meetings people not only understand what we do but we have done so well for our clients that people are really attracted to wanting to work with us as we have the results and testimonials to prove we’re some of the top email marketers.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater