225+ Powerful Steve Jobs Quotes On Success, Leadership & Business

225+ Powerful Steve Jobs Quotes On Success, Leadership & Business

Steve Jobs was an industrial designer, investor, media proprietor, and American business magnate.

He was a lead co-founder, chairman, and (CEO) of the world's renowned brand Apple Inc.

He is widely known as a pioneer of the personal computer revolution of the 1970s and 1980s, along with Steve Wozniak(one of the co-founders of Apple).

We've put together an incredible collection of Steve Jobs quotes to read.

Here they are:

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List of Inspiring Steve Jobs Quotes

"I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.” – Steve Jobs


"Most people never pick up the phone and call. Most people never ask. And that’s what separates sometimes the people that do things from the people that just dream about them.” – Steve Jobs


"Talking about bicycles: Human are tool builders, and we build tools that can dramatically amplify our innate human abilities. We actually ran an ad like this early at Apple that the personal computer is the bicycle of the mind and I believe that with every bone in my body that all the inventions of humans, the computer is going to rank near, if not at the top, as history unfolds and we look back.” – Steve Jobs


"When I got back here in 1997, I was looking for more room, and I found an archive of old Macs and other stuff. I said, ‘Get it away!’ and I shipped all that shit off to Stanford. If you look backward in this business, you’ll be crushed. You have to look forward.” – Steve Jobs


"I don’t care about being right. I care about success and doing the right thing.” – Steve Jobs


"We had a fundamental belief that doing it right the first time was going to be easier than having to go back and fix it. And I cannot say strongly enough that the repercussions of that attitude are staggering. I’ve seen them again and again throughout my business life.” – Steve Jobs


"People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up.” – Steve Jobs


"I still don’t understand it. It’s a large responsibility to have more than you can spend in your lifetime, and I feel I have to spend it. If you die, you certainly don’t want to leave a large amount to your children. It will just ruin their lives. And if you die without kids, it will all go to the Government. Almost everyone would think that he could invest the money back into humanity in a much more astute way than the Government could. The challenges are to figure out how to live with it and to reinvest it back into the world, which means either giving it away or using it to express your concerns or values.” – Steve Jobs


"You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe. But it doesn’t add up to much.” – Steve Jobs


"Leonardo [da Vinci] was the artist but he also mixed all his own paints. He also was a fairly good chemist. He knew about pigments, knew about human anatomy. And combining all of those skills together, the art and the science, the thinking and the doing, was what resulted in the exceptional result.” – Steve Jobs


"I’ve always been attracted to the more revolutionary changes.” – Steve Jobs


"The most important thing is a person. A person who incites and feeds your curiosity; and machines cannot do that in the same way that people can.” – Steve Jobs


"We designed iMac to deliver the things consumers care about most: the excitement of the Internet and the simplicity of the Mac.” – Steve Jobs


"None of those people care about the money. I mean, a lot of them made a lot of money, but they don’t really care. Their lifestyles haven’t particularly changed. It was the chance to actually try something, to fail, to succeed, to grow.” – Steve Jobs


"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked.” – Steve Jobs


"I’ve also found that the best companies pay attention to aesthetics. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them. I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that.” – Steve Jobs


"Woz and I very much liked Bob Dylan’s poetry, and we spent a lot of time thinking about a lot of that stuff.” – Steve Jobs


"We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean, the first few hundred customers were us.” – Steve Jobs


"We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.” – Steve Jobs


"The key thing that comes true is that they had a variety of experiences which they could draw upon, in order to try to solve a problem or to attack a particular dilemma in a kind of unique way.” – Steve Jobs


"We attract a different kind of person – a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get a little over his head and make a little dent in the universe.” – Steve Jobs


"You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid.” – Steve Jobs


"But the next thing is going to be computer as guide or agent. And what that means is that it’s going to do more in terms of anticipating what we want and doing it for us, noticing connections and patterns in what we do, asking us if this is some sort of generic thing we’d like to do regularly, so that we’re going to have, as an example, the concept of triggers.” – Steve Jobs


"Every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.” – Steve Jobs


"Well, they’re just yardsticks, you know.” – Steve Jobs


"Recruiting is hard. It’s just finding the needles in the haystack.” – Steve Jobs


"Look at the Mercedes design, the proportion of sharp detail to flowing lines. Over the years, they have made the design softer but the details starker. That’s what we have to do with the Macintosh.” – Steve Jobs


"It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they’re rare.” – Steve Jobs


"I don’t think that my role in life is to run big organizations and do incremental improvements.” – Steve Jobs


"When you’re young, a little bit of course correction goes a long way. I think it takes pretty talented people to do that.” – Steve Jobs


"You have to believe that the dots will somehow connect in your future.” – Steve Jobs


"And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs


"In the broadest context, the goal is to seek enlightenment – however you define it.” – Steve Jobs


"I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don’t blame them. It’s really tough and it consumes your life.” – Steve Jobs


"Look at the design of a lot of consumer products – they’re really complicated surfaces. We tried to make something much more holistic and simple.” – Steve Jobs


"The people who made Mac are sort of on the edge.” – Steve Jobs


"Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas.” – Steve Jobs


"When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.” – Steve Jobs


"You saw the 1984 commercial. Macintosh was basically this relatively small company in Cupertino, California, taking on the Goliath, IBM, and saying, “Wait a minute, your way is wrong. This is now the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is. It’s called Macintosh and it is so much better.” – Steve Jobs


"We’ve got 25,000 people at Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100 people, that’s what I do. That doesn’t mean they’re all vice presidents. Some of them are just key individual contributors.” – Steve Jobs


"There is a tremendous amount of craftsmanship between a great idea and a great product.” – Steve Jobs


"We think that our job is to take responsibility for the complete user experience.” – Steve Jobs


"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” – Steve Jobs


"Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.” – Steve Jobs


"Don’t take it all too seriously. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.” – Steve Jobs


"I’m not going to let it ruin my life. Isn’t it kind of funny? You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me in the past ten years.” – Steve Jobs


"There was a constant flow of intellectual questioning about the truth of life. That was a time when every college student in this country read Be Here Now and Diet for a Small Planet – there were about ten books.” – Steve Jobs


"My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.” – Steve Jobs


"What if Apple didn’t exist? Think about it. Time wouldn’t get published next week. Some 70% of the newspaper in the U.S. wouldn’t publish tomorrow morning. Some 60% of the kids wouldn’t have computers; 64% of the teachers wouldn’t have computers. More than half the Websites created on Macs wouldn’t exist. So there’s something worth saving here. See?” – Steve Jobs


"We do it ourselves and we spend a lot of time at it. I’ve participated in the hiring of maybe 5,000+ people in my life. So I take it very seriously.” – Steve Jobs


"I remember many late nights coming out of the Mac building when I would have the most incredibly powerful feelings about my life.” – Steve Jobs


"I contribute ideas, sure. Why would I be there if I didn’t?” – Steve Jobs


"I’m a tool builder. That’s how I think of myself. I want to build really good tools that I know in my gut and my heart will be valuable. And then, whatever happens, is… you can’t really predict exactly what will happen, but you can feel the direction that we’re going. And that’s about as close as you can get. Then you just stand back and get out of the way, and these things take on a life of their own.” – Steve Jobs


"The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.” – Steve Jobs


"There is no reason not to follow your heart. ” – Steve Jobs


"When companies get bigger they try to replicate their success. But they assume their magic came from process.” – Steve Jobs


"I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.” – Steve Jobs


"The roots of Apple were to build computers for people, not for corporations. The world doesn’t need another Dell or Compaq.” – Steve Jobs


"Their products have no spirit to them.” – Steve Jobs


"We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves.” – Steve Jobs


"People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. It’s a rare person who etches grooves that are other than a specific way of looking at things, a specific way of questioning things.” – Steve Jobs


"My job is to say when something sucks rather than sugarcoat it.” – Steve Jobs


"On the blue box: That was what we learned: was that us, too, we didn’t know much. We could build a little thing that could control a giant thing and that was an incredible lesson.” – Steve Jobs


"I started to listen to music a whole lot and I started to read more outside of just science and technology, Shakespeare, Plato. I loved ‘King Lear’.” – Steve Jobs


"What I do see is a small group of people who are artists and care more about their art than they do about almost anything else. It’s more important than finding a girlfriend, it’s more important… than cooking a meal, it’s more important than joining the Marines, it’s more important than whatever.” – Steve Jobs


"When you grow up, you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader.” – Steve Jobs


"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” – Steve Jobs


"I used to think that technology could help education. I’ve probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I’ve had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.” – Steve Jobs


"What I do all day, is meet with teams of people, and work on ideas, and solve problems, to make new products, to make new marketing programs, whatever it is.” – Steve Jobs


"I’m actually as proud of many of the things we haven’t done as the things we have done.” – Steve Jobs


"If you’ve got a family and you’re in the early days of a company, I can’t imagine how one could do it. I’m sure it’s been done but it’s rough. It’s pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up.” – Steve Jobs


"It’s more fun to be a pirate than to join the Navy.” – Steve Jobs


"I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” – Steve Jobs


"You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness – openness to new possibilities.” – Steve Jobs


"The theme of the campaign is ‘Think different’. It’s honoring the people who think different, and who move this world forward.” – Steve Jobs


"Somebody once told me, “Manage the top line, and the bottom line will follow.” What’s the top line? It’s things like, why are we doing this in the first place? What’s our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.” – Steve Jobs


"My dream is that every person in the world will have their own Apple computer. To do that, we’ve got to be a great marketing company.” – Steve Jobs


"You gotta act. And you’ve gotta be willing to fail, you gotta be ready to crash and burn, with people on the phone, with starting a company, with whatever. If you’re afraid of failing, you won’t get very far.” – Steve Jobs


"We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony.” – Steve Jobs


"So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail. So you’ve got to love it and you’ve got to have passion and I think that’s the high-order bit.” – Steve Jobs


"The best ideas have to win.” – Steve Jobs


"Life goes on and you learn from it.” – Steve Jobs


"On being fired from Apple and called back 12 years later: What a circle of life. You know? Life is just always mysterious and surprising, and you never know what’s around the next corner. ” – Steve Jobs


"What I’m best at doing is finding a group of talented people and making things with them.” – Steve Jobs


"Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one.” – Steve Jobs


"As you are growing and changing, the more the outside world tries to reinforce an image of you that it thinks you are, the harder it is to continue to be an artist, which is why a lot of times, artists have to go, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently.” – Steve Jobs


"Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before. Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.” – Steve Jobs


"The finest dozen computer scientists I know are all musicians. Some are better than others, but they all consider that an important part of their life. I don’t believe that the best people in any of these fields see themselves as one branch of a forked tree. I just don’t see that. People bring these things together a lot.” – Steve Jobs


"One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still. If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists.” – Steve Jobs


"I’m a long-term kind of person.” – Steve Jobs


"Well, I was thrown out of school a few times.” – Steve Jobs


"Leonardo da Vinci was a great artist and a great scientist.” – Steve Jobs


"Even a great brand needs investment and caring if it’s going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years, and we need to bring it back. The way to do that is not to talk about speed and fees, it’s not to talk about bits and mega-hertz, it’s not to talk about why we are better than Windows.” – Steve Jobs


"As we have tried to come up with a strategy and a vision for Apple, it started with “What incredible benefits can we give to the customer? Where can we take the customer?” – Steve Jobs


"What I found when I got here was a zillion and one products. It was amazing. And I started to ask people, now why would I recommend a 3400 over a 4400? When should somebody jump up to a 6500, but not a 7300? And after three weeks, I couldn’t figure this out. If I couldn’t figure this out… how could our customers figure this out?” – Steve Jobs


"Apple’s the only company left in this industry that designs the whole widget. Hardware, software, developer relations, marketing.” – Steve Jobs


"On why he made everybody sign the Mac cases: Because the people that worked on it consider themselves and I certainly consider them artists. These are the people that under different circumstances would be painters and poets but because of that time that we live in this new medium has appeared in which to express oneself to one’s fellow species and that’s a medium of computing.” – Steve Jobs


"I have always found Buddhism – Japanese Zen Buddhism in particular – to be aesthetically sublime. The most sublime thing I’ve ever seen are the gardens around Kyoto.” – Steve Jobs


"We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes.” – Steve Jobs


"Focusing is about saying no.” – Steve Jobs


"It’s very interesting, I was worth about over a million dollars when I was 23 and over 10 million when I was 24 and over a hundred million when I was 25 and it wasn’t that important because I never did it for the money.” – Steve Jobs


"Just get rid of the crappy stuff and focus on the good stuff.” – Steve Jobs


"I end up not buying a lot of things, because I find them ridiculous.” – Steve Jobs


"Designing a product is keeping five thousand things in your brain, these concepts and fitting them all together in kind of continuing to push to fit them together in new and different ways to get what you want.” – Steve Jobs


"We are gambling on our vision, and we would rather do that than make ‘me-too’ products. For us, it’s always the next dream.” – Steve Jobs


"And you can change it, you can influence it.” – Steve Jobs


"I have been trained to think in units of time that are measured in several years. With what I’ve chosen to do with my life, you know, even a small thing takes a few years. To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that’s how I think.” – Steve Jobs


"Well, they’re just yardsticks, you know. The neatest thing was, by 1979, I was able to walk into classrooms that had 15 Apple computers and see the kids using them. And those are the kinds of things that are really the milestones.” – Steve Jobs


"Even people who want to go to heaven don’t want to die to get there.” – Steve Jobs


"A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.” – Steve Jobs


"It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.” – Steve Jobs


"Once you discover one simple fact, and that is everything around you that you call life, was made up by people that were no smarter than you.” – Steve Jobs


"The people who go to see our movies are trusting us with something very important – their time and their imagination. So in order to respect that trust, we have to keep changing; we have to challenge ourselves and try to surprise our audiences with something new every time.” – Steve Jobs


"We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.” – Steve Jobs


"One of the saints in my life is this woman named Imogene Hill, who was a fourth-grade teacher who taught this advanced class. She got hip to my whole situation in about a month and kindled a passion in me for learning things. I learned more that year than I think I learned in any year in school.” – Steve Jobs


"You know, everybody has a cell phone, but I don’t know one person who likes their cell phone. I want to make a phone that people love.” – Steve Jobs


"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” – Steve Jobs


"Sometimes life hits you in the head with a brick. Don’t lose faith. ” – Steve Jobs


"Their products have no spirit of enlightenment about them, they are very pedestrian. The sad part is that customers don’t have a lot of that spirit either, but the way that we’re going to ratchet up our species is to take the best and to spread it around everybody so that everybody grows up with better things and starts to understand the subtlety of these better things.” – Steve Jobs


"On the MacIntosh: When we finally presented it at the shareholders’ meeting, everyone in the auditorium gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe we’d actually finished it. Everyone started crying.” – Steve Jobs


"On meetings: We don’t have a lot of process at Apple, but that’s one of the few things we do just to all stay on the same page.” – Steve Jobs


"I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.” – Steve Jobs


"To me, marketing is about values.” – Steve Jobs


"If you really look at the ones that ended up, you know, being “successful” in the eyes of society and the ones that didn’t, oftentimes, it’s the ones who were successful and loved what they did so they could persevere, you know, when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it?” – Steve Jobs


"There’s a phrase in Buddhism, ‘Beginner’s mind’. It’s wonderful to have a beginner’s mind.” – Steve Jobs


"I think all of us need to be on guard against arrogance which knocks at the door whenever you’re successful.” – Steve Jobs


"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs


"To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.” – Steve Jobs


"If you are willing to work hard and ask lots of questions, you can learn business pretty fast.” – Steve Jobs


"We’re not going to be the first to this party, but we’re going to be the best.” – Steve Jobs


"I have a very simple life. I have my family and I have Apple and Pixar. And I don’t do much else.” – Steve Jobs


"Don’t let the noise of other’s opinions drown out your own inner voice.” – Steve Jobs


"When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.” – Steve Jobs


"When you work with somebody that close and you go through experiences like the ones we went through, there’s a bond in life. Whatever hassles you have, there is a bond. And even though he may not be your best friend as time goes on, there’s still something that transcends even friendship, in a way.” – Steve Jobs


"It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.” – Steve Jobs


"The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs


"They haven’t used it. We limit how much technology our kids use at home.” – Steve Jobs


"You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.” – Steve Jobs


"If they fall in love with Apple, everything else will take care of itself. They’ll want to do what’s best for Apple, not what’s best for them, what’s best for Steve, or anybody else.” – Steve Jobs


"The finest dozen computer scientists I know are all musicians.” – Steve Jobs


"People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs


"Learning to program teaches you how to think. Computer science is a liberal art.” – Steve Jobs


"A lot of people that would have been artists and scientists have gone into this field to express their feeling and so it seemed like the right thing to do.” – Steve Jobs


"What we’re trying to do is remove the barrier of having to learn how to use a computer.” – Steve Jobs


"Each year has been so robust with problems and successes and learning experiences and human experiences that a year is a lifetime at Apple.” – Steve Jobs


"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” – Steve Jobs


"Apple is built on refugees from other companies. These are the extremely bright individual contributors who were troublemakers at other companies.” – Steve Jobs


"If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.” – Steve Jobs


"I decided to drop out and trust that it would all work out okay.” – Steve Jobs


"My philosophy is that everything starts with a great product. So, you know, I obviously believed in listening to customers, but customers can’t tell you about the next breakthrough that’s going to happen next year that’s going the change the whole industry. So you have to listen very carefully. But then you have to go and sort of stow away – you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough.” – Steve Jobs


"People judge you on your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs


"I’ve read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can’t do it forever, and you don’t want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more.” – Steve Jobs


"It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.” – Steve Jobs


"What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” – Steve Jobs


"On Dr. Edwin Land: Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.” – Steve Jobs


"My favorite things in life don’t cost any money.” – Steve Jobs


"I want to see what people are like under pressure.” – Steve Jobs


"The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” – Steve Jobs


"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle.” – Steve Jobs


"The smallest company in the world can look as large as the largest company on the web.” – Steve Jobs


"If they are working in an environment where excellence is expected, then they will do excellent work without anything but self-motivation. I’m talking about an environment in which excellence is noticed and respected and is in the culture. If you have that, you don’t have to tell people to do excellent work. They understand it from their surroundings.” – Steve Jobs


"The greatest people are self-managing – they don’t need to be managed. Once they know what to do, they’ll go figure out how to do it. What they need is a common vision. And that’s what leadership is: [h]aving a vision; being able to articulate that so the people around you can understand it; and getting a consensus on a common vision.” – Steve Jobs


"Besides Dylan, I was interested in Eastern mysticism, which hit the shores at about the same time.” – Steve Jobs


"School was pretty hard for me at the beginning.” – Steve Jobs


"I want to see if they just fold or if they have firm conviction, belief, and pride in what they did.” – Steve Jobs


"It’s very easy to take credit for the thinking. The doing is more concrete. But somebody, it’s very easy to say “Oh, I thought of these three years ago”. But usually when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well.” – Steve Jobs


"We’re trying to use the swiftness and creativity in a younger-style company, and yet bring to bear the tremendous resources of a company the size of Apple to do large projects that you could never handle at a startup.” – Steve Jobs


"I know from my own education that if I hadn’t encountered two or three individuals that spent extra time with me, I’m sure I would have been in jail.” – Steve Jobs


"I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.” – Steve Jobs


"I do not adopt softness towards others because I want to make them better.” – Steve Jobs


"The point is that tools are always going to be used for certain things we don’t find personally pleasing. And it’s ultimately the wisdom of people, not the tools themselves, that is going to determine whether or not these things are used in positive, productive ways.” – Steve Jobs


"What are the great brands? Levi’s, Coke, Disney, Nike. Most people would put Apple in that category. You could spend billions of dollars building a brand not as good as Apple. Yet Apple hasn’t been doing anything with this incredible asset.” – Steve Jobs


"One of the keys to Apple is Apple’s an incredibly collaborative company. You know how many committees we have at Apple? Zero. We have no committees. We are organized like a start-up. One person’s in charge of iPhone OS software, one person’s in charge of Mac hardware, one person’s in charge of iPhone hardware engineering, another person’s in charge of worldwide marketing, another person’s in charge of operations. We are organized like a startup. We are the biggest startup on the planet.” – Steve Jobs


"The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows.” – Steve Jobs


"We do no market research. We don’t hire consultants. We just want to make great products.” – Steve Jobs


"It’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’.” – Steve Jobs


"We used to dream about this stuff. Now we get to build it. It’s pretty great.” – Steve Jobs


"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs


"I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” – Steve Jobs


"We were really working fourteen-to-eighteen-hour days, seven days a week. For like, two years, three years. That was our life. But we loved it, we were young, and we could do it.” – Steve Jobs


"I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.” – Steve Jobs


"Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.” – Steve Jobs


"How do you know the direction to head with products? It boils down to taste. Emerge yourself with the best ideas from the humanities. And integrate them. Pull interests from diverse areas.” – Steve Jobs


"It is the most awesome tool that we ever invented (the computer). And I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time historically where this invention has taken form.” – Steve Jobs


"When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there.” – Steve Jobs


"Creativity is just connecting things.” – Steve Jobs


"Believing that the dots will connect down the road will give you the confidence to follow your heart.” – Steve Jobs


"People who know what they’re talking about don’t need PowerPoint.” – Steve Jobs


"The products suck! There’s no sex in them anymore!” – Steve Jobs


"So this is what we’ve chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the executive team could be playing golf. They could be running other companies. And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.” – Steve Jobs


"As it was clear that the Sixties were over, it was also clear that a lot of the people who had gone through the Sixties ended up not really accomplishing what they set out to accomplish, and because they had thrown their discipline to the wind, they didn’t have much to fall back on.” – Steve Jobs


"I’ve never found anyone who’s said no or hung up the phone when I called-I just asked. And when people ask me, I try to be as responsive, to pay that debt of gratitude back.” – Steve Jobs


"If you want it, you can fly, you just have to trust you a lot.” – Steve Jobs


"What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.” – Steve Jobs


"More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible, the total will be much more incredible than the sum of its parts.” – Steve Jobs


"It’s painful when you have some people who are not the best people in the world and you have to get rid of them; but I found my job has sometimes exactly been that – to get rid of some people who didn’t measure up and I’ve always tried to do it in a humane way. But nonetheless it has to be done and it is never fun.” – Steve Jobs


"Death is the destination we all share. No one has ever escaped it. And that is as it should be because death is very likely the single best invention of life. It is life’s change agent, it clears out the old to make way for the new.” – Steve Jobs


"The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, ‘What are you going to be able to do with a telephone?’ he wouldn’t have been able to tell him the ways the telephone would affect the world. He didn’t know that people would use the telephone to call up and find out what movies were playing that night or to order some groceries or call a relative on the other side of the globe.” – Steve Jobs


"The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.” – Steve Jobs


"What is Apple, after all? Apple is about people who think ‘outside the box’, people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.” – Steve Jobs


"Apple is about something more than that, Apple, at the core, its core value, is that we believe that people with passion can change the world for the better. "If today were the last of your life, would you do what you were going to do today?” – Steve Jobs


"We don’t stand a chance of advertising with features and benefits and with RAMs and with charts and comparisons. The only chance we have of communicating is with a feeling.” – Steve Jobs


"It’s a very complicated world. It’s a very noisy world. And we not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” – Steve Jobs


"I think everybody in this country should learn how to program a computer, should learn a computer language because it teaches you how to think.” – Steve Jobs


"We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water?” – Steve Jobs


"Most people don’t get those experiences because they never ask. I’ve never found anybody that didn’t want to help me if I asked them for help.” – Steve Jobs


"One way to remember who you are is to remember who your heroes are.” – Steve Jobs


"I’ve been rejected, but I was still in love.” – Steve Jobs


"I feel like somebody just punched me in the stomach and knocked all my wind out. I’m only 30 years old and I want to have a chance to continue creating things. I know I’ve got at least one more great computer in me. And Apple is not going to give me a chance to do that.” – Steve Jobs


"Anyway, one of our biggest challenges, and the one I think John Sculley and I should be judged on in five to ten years, is making Apple an incredibly great 10 or 20 billion-dollar company. ‘Will it still have the spirit it does today?’ We’re charting new territory.” – Steve Jobs


"If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things – that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before.” – Steve Jobs


"I think money is a wonderful thing because it enables you to do things, it enables you to invest in ideas that don’t have a short-term payback and things like that.” – Steve Jobs


"Between my sophomore and junior years, I got stoned for the first time; I discovered Shakespeare, Dylan Thomas, and all that classic stuff. I read Moby Dick and went back as a junior taking creative-writing classes.” – Steve Jobs


"The most powerful person in business is the storyteller.” – Steve Jobs


"On how will the Web impact our society: We live in an information economy, but I don’t believe we live in an information society. People are thinking less than they used to. It’s primarily because of television. People are reading less and they’re certainly thinking less.” – Steve Jobs


"Details matter, it’s worth waiting to get it right.” – Steve Jobs


"My number one job here at Apple is to make sure that the top 100 people are A+ players. And everything else will take care of itself. ” – Steve Jobs


"When you die, it doesn’t just all disappear.” – Steve Jobs


"I believe life is an intelligent thing, that things aren’t random.” – Steve Jobs


"Obviously, one of the great challenges of an education is to teach us how to think. What we’re finding is that computers are actually going to affect the quality of thinking as more and more of our children have these tools available to them.” – Steve Jobs


Pat Walls,  Founder of Starter Story

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