Stationery Price Calculator

Stationery Price Calculator

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How to Calculate The Price For Your Stationery Product

Our calculator is designed to be simple and easy to use. It covers:

  • your base costs of time
  • salary
  • materials

It also allows you to input a desired profit margin on top.

We hope this calculator helps you make more money for your stationery business.

Please input below:

More Tips On Pricing Your Stationery Product

How To Price Your Stationery Product

One of the most challenging aspects to starting a stationery business is determining how much to charge for your stationery product.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your stationery product, it's critical that you first identify all of your costs and consequently mark up your stationery product so you can factor in a profit.

The actual cost of your stationery product may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your stationery product, you'll want to create goals for revenue + how much profit you want your stationery business to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your stationery product is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your stationery product fits best in the marketplace.

All of these factors play an equal part in pricing your stationery product, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.

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Lauren Costanza, on starting Bluminary ($500/month) full story ➜

Examples of a successful stationery business:

Sheedo Paper ($480K/year)

Gonzalo Mestre from Madrid, Community of Madrid, Spain started Sheedo Paper almost 4 years ago, a stationery business.

  • Revenue: $40,000/ month
  • Founders: 2
  • Employees: 5
  • Location: Madrid, Community of Madrid, Spain

My name is Gonzalo and with my partner Gala, we run a business called Sheedo.

Our main product is a paper made out of waste cotton from the clothing industry, so we don’t cut trees or use toxic chemicals in our production line. But what really makes us different is that we add seeds to the composition, so after using it, you can plant it.

Nowadays we are selling our products as an alternative to conventional merchandising products, such as business cards or corporate gifts.

how-our-sustainable-corporate-merchandising-became-a-40k-month-business

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Gonzalo Mestre, on starting Sheedo Paper ($40,000/month) full story ➜

Raghaus ($300K/year)

Markus Hartel from Newburgh, New York, USA started Raghaus over 6 years ago, a stationery business.

  • Revenue: $25,000/ month
  • Founders: 1
  • Employees: 2
  • Location: Newburgh, New York, USA

Hi there! My name is Markus Hartel and I started Raghaus Studios, a boutique letterpress print shop and graphic design studio five years ago after moving to a new domicile with nothing but a dream, no customers, and little cash in my pocket.

Photo by Oren R. Cohen

My current business is two-fold – I create custom stationery for clients and I also design & make comps (prototypes) of products and packaging, as I immensely enjoy the process of thinking, tinkering and making things with all sorts of cool equipment, ranging from turn-of-the-century presses to current digital machinery.

how-i-started-a-15k-month-business-making-bold-stationery

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Markus Hartel, on starting Raghaus ($25,000/month) full story ➜

Ferrotype Ltd ($180K/year)

Dominic Irons from London, England, United Kingdom started Ferrotype Ltd over 2 years ago, a stationery business.

  • Revenue: $14,997/ month
  • Founders: 2
  • Employees: 2
  • Location: London, England, United Kingdom

I’m Dominic Irons and I jointly run Ferrotype with my sister Jo. We provide branded stationery to corporate clients - that’s notebooks, diaries, pens and pencils. The core of the business is branded notebooks though. Our focus is on premium stationery, and many people are familiar with the Moleskine brand which is the market leader in this field. However there are a lot of alternatives to Moleskine out there, and part of our aim is to be constantly seeking and showcasing new stationery. For us, we need to be seen to be innovative and exciting, and this is something we are working hard at.

We have recently just started adding some more unusual corporate gifts to the range, including some quite amazing printed chocolates (printing your logo or design in white chocolate on a piece of dark chocolate!).

how-we-started-a-30k-month-business-selling-branded-corporate-stationeries

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Dominic Irons, on starting Ferrotype Ltd ($14,997/month) full story ➜

Seniman Calligraphy ($156K/year)

Ruth Daro from Los Angeles, California, USA started Seniman Calligraphy over 6 years ago, a stationery business.

  • Revenue: $13,000/ month
  • Founders: 1
  • Employees: 0
  • Location: Los Angeles, California, USA

Hi, I’m Ruth and I run Seniman Calligraphy a custom stationery design studio where I do calligraphy, watercolor, illustration, and graphic design for bespoke wedding invitations and other paper goods. Basically, printing and manufacturing.

I teach in-person classes for beginner calligraphy and watercolor. In addition to my custom work, I also turn my artwork into semi-custom invitation suites, notebooks, greeting cards, art prints, and enamel pins.

This year, I’m averaging at $13,000 gross per month.

how-i-started-my-own-13k-month-custom-stationery-design-studio

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Ruth Daro, on starting Seniman Calligraphy ($13,000/month) full story ➜

Fernaco ($120K/year)

Ricardo Fernandez from Los Angeles, California, USA started Fernaco over 3 years ago, a stationery business.

  • Revenue: $10,000/ month
  • Founders: 1
  • Employees: 1
  • Location: Los Angeles, California, USA

Hi everyone, my name is Ricardo Fernandez and I am the founder of Fernaco, an Amazon FBA private-label brand that focuses on selling top-quality office accessories.

Currently, our flagship products are a line of Grade A flexible, silicone pen/pencil holders that come in a variety of attractive colors. The thought process behind this product was to create an improved, stylish and highly durable version of the standard wire-mesh pencil holder you see on office desks every day. The Fernaco version of this is not only Grade A silicone but is highly durable and extremely easy to clean. The product is also extremely versatile because it can be used for other purposes such as a makeup brush or other holder.

how-i-started-a-10k-month-amazon-fba-business-selling-pencil-holders

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Ricardo Fernandez, on starting Fernaco ($10,000/month) full story ➜

Jordyn Alison Designs ($36K/year)

Jordyn from Michigan, USA started Jordyn Alison Designs over 3 years ago, a stationery business.

  • Revenue: $3,000/ month
  • Founders: 1
  • Employees: 0
  • Location: Michigan, USA

Hey, I’m Jordyn and I’m the owner of Jordyn Alison Designs. My intentions with my products are to bring joy to your daily life as well as help connect you with others.

For a couple of years, the only thing I sold in my shop was greeting cards. But in March of 2018, I started selling vinyl stickers, which proved to be successful. I now have greeting cards, stickers, notepads, apparel and more in my shop.

Part of what I think makes my business unique is that I have a pretty strong digital side to my business as well. For that side, I work on making SVG cut files and hand-lettered fonts. As someone who can’t sit still and do the same thing every day, it’s really nice to have two distinct sides to my business that I can switch back and forth from.

how-i-started-a-3k-month-hand-lettered-stationery-products-ecommerce

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Jordyn, on starting Jordyn Alison Designs ($3,000/month) full story ➜

Swipies ($24K/year)

Caylee Betts from Seattle, Washington, USA started Swipies almost 6 years ago, a stationery business.

  • Revenue: $2,000/ month
  • Founders: 1
  • Employees: 0
  • Location: Seattle, Washington, USA

My name is Caylee, and I’m the founder of two businesses by night/weekend and a Product Design Manager at Facebook by day.

My primary business, Swipies, is a reusable paper company. Swipies are essentially portable, flexible whiteboards that don't smudge because they use wet-erase markers (instead of dry erase.) I sell Swipies in kits through my Shopify store (shipped to 42 states and 30 countries so far!), and I sell custom-branded Swipies to companies like Airbnb (see below), General Assembly, Moz, and Indeed.

how-i-started-a-re-usable-paper-business

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Caylee Betts, on starting Swipies ($2,000/month) full story ➜

Pat Walls,  Founder of Starter Story

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