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Zack started Optimize Yourself in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Optimize Yourself?
My journey began just short of 15 years ago sitting in a dark room after midnight with my head in my hands thinking about whether or not I’d rather be alive or dead. I was thinking to myself “I can’t live like this anymore” after having spent the last several months working 7 days per week (with no days off at all) and 16+ hours a day editing an independent feature film. I was severely depressed, anxious, I couldn’t sleep, and I didn’t understand how at just 25 years old I could feel like I was 100.
After finishing that project I decided that no career goal is worth it if I ended up wanting to be dead, so I began my journey down the rabbit hole of better health. My theory was that I could blend my knowledge of high-performance athletics (I was formerly very active in martial arts and yoga) with intense, stressful creative work and make what was at the time a very sedentary lifestyle into something much more active.
In short, I was tired of treating myself like a Ford Pinto. So I decided to treat myself like a Ferrari.
> The only way to build a lasting business was to provide value to people by solving the most pressing challenges in their lives for them.
This led to years of research and personal experimentation with my physical, mental, and emotional health. As I began to transform my work environment to be much more active (btw this goes WAY beyond just getting a standing desk), as I learned everything I could about productivity and the neuroscience of ‘creative flow,’ and as my career began to advance rapidly despite working the least amount of hours compared to my colleagues, people in my industry began to repeatedly ask, “What are you doing differently than the rest of us?”
My first “Before & After” transformation when I first launched my website back in 2014
Thus my original ‘Fitness In Post’ program and podcast were born. At first, it was simply a group of friends & colleagues hiking together on weekends and competing for Fitbit steps. I used the podcast to broadcast our progress and share our stories and discoveries along the way to my dozen-or-so listeners. Despite having no clue what I was doing, within a few months the podcast went viral in my industry of Hollywood film editors, and I realized I was onto something. I had struck a deep emotional chord and people were reaching out to me with their life stories wondering if I had the answers. And I didn’t...but I knew I could find them.
The next most important question became...could I monetize my passion?
At this point, I knew it was time to learn how to be an online entrepreneur if I really wanted my work to have a positive impact on people in my industry (and support me on top of it). I dove into the world of online selling and education, and I stumbled upon Ramit Sethi and his Zero to Launch program. While it may seem like a ridiculous simplification, it really isn’t: From there, the rest is history. His programs have essentially taught me everything I know about how to be a more effective online business owner, salesman, copywriter, coach, and overall better human being.