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Will started PlayingCardDecks.com in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on PlayingCardDecks.com?
Besides selling magic tricks and toys at special events such as fairs I was always trying different items to sell online, mostly on eBay. I also produced and sold instructional DVDs, mostly wholesale to magic shops.
> Try to keep things as simple as possible with systems in place. Don’t be afraid to try something new but also don’t be afraid to give it up if it isn’t working.
I had noticed playing cards started selling particularly well and with the advent of Kickstarter, a lot more decks were getting produced. The more decks I stocked, the more I sold. I also noticed that playing card collectors would buy multiple decks and buy more frequently than other customers.
Once I started to reach 5 figures in sales a month on eBay I knew it had enough potential to take the step to make my own website.
I applied the customer service skills I had mastered at in-person sales to online and that really helped with customer relationships and developing a following. Also being a card player and magician for almost 30 years helped a little too.
I had been making a good living doing my live sales but I had to travel and it was a grind at times. There was no easy way to scale it and I knew it was not something I wanted to do into my forties.
Prior to launching the site, I was able to get an SBA loan to obtain an office/warehouse and a personal loan (my own funds) for stock, supplies, and equipment. I was just able to pay off the personal loan and I hope to have the SBA loan paid off within a few years. My wife has a “regular” job with health insurance so I was able to take little to no salary when I started.