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Fremont, California, USA
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Vadim started Lotus in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Lotus?
I’ve worked for various startups for the past 8 years, but I knew I would be much happier if I were independent and had my own thing going. Years went by and I just kept postponing this idea further and further, until October of 2020. I rented a cabin in the mountains and set a goal to build something during the 4 days that I was going to be there.
Even though I launched less than a week ago, I already feel that it changed me personally and for the better.
Of course, I didn’t end up finishing it and I drove back home.
Normally, I would start procrastinating, abandon that project and move on to the next idea. However, I stayed and kept working on it in my free time.
What kept me going is support from the developers I know and them saying that they also struggle with the same problem - being distracted by GitHub notifications and not keeping up. I didn’t even have to create a landing page, do any sort of research or other classic advice to validate it. People were messaging me and telling me that yes, we also experience that pain.
Another source of validation was coming from HEY - an email service from Basecamp. I signed up as soon as possible and I could see how it transformed the way I deal with email. My inbox is no longer full of unread emails because HEY gives me the tools to manage it efficiently. I can choose to reply later to an email, set it aside or even decide to never hear from them again.
HEY put me back in control of my inbox and I’d love to help GitHub developers by giving them similar tools. I thought if it can work with email, why not GitHub notifications?
Overall, I felt that I couldn’t just give this idea up, so here I am. Since October 8th, 2020 I’ve been sending a newsletter every Sunday about the development process and sharing everything along the way. This newsletter also keeps me accountable, because I know at least one person is looking forward to reading it and I don’t want to let them down.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater