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Uri started Portable Chef in . They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Portable Chef?
I was broke and desperate! I’ve always been a serious amateur cook, but my career was in banking. When the financial crisis of 2008 left me highly leveraged and jobless in an environment in which nobody was hiring, I didn’t know where the rent was going to come from. So I built a very poor website myself and got to cooking.
I felt I understood the demands of busy New Yorkers, and how a customizable food service could provide value not just with good food, but by taking one to-do item off people’s (metaphorical) plates.
I had never been satisfied with my career. I spent years - decades, really - imagining that I would have some sort of “aha!” moment in which I discovered that perfect thing that I had always wanted to do but couldn’t name, and in service of that nebulous goal I always had one foot out the door of the job I held. But after circumstances required that I put my all into Portable Chef just to survive, I realized that this was that thing I’d been looking for.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater