Uri Attia


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Uri Attia is an American entrepreneur. Uri started Portable Chef in .[1]

Uri Attia, founder of Portable ChefUri Attia, founder of Portable Chef

Company

Portable Chef

Instagram

@portablechef (416 followers)

Career

Early Career

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Portable Chef

Uri started Portable Chef in . They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Portable Chef?

I was broke and desperate! I’ve always been a serious amateur cook, but my career was in banking. When the financial crisis of 2008 left me highly leveraged and jobless in an environment in which nobody was hiring, I didn’t know where the rent was going to come from. So I built a very poor website myself and got to cooking.

I felt I understood the demands of busy New Yorkers, and how a customizable food service could provide value not just with good food, but by taking one to-do item off people’s (metaphorical) plates.

I had never been satisfied with my career. I spent years - decades, really - imagining that I would have some sort of β€œaha!” moment in which I discovered that perfect thing that I had always wanted to do but couldn’t name, and in service of that nebulous goal I always had one foot out the door of the job I held. But after circumstances required that I put my all into Portable Chef just to survive, I realized that this was that thing I’d been looking for.

Source [1]

References

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