Tyler York

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Tyler York is an American entrepreneur. Tyler started Achievable in 2016.[1]

Tyler York, founder of AchievableTyler York, founder of Achievable




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Early Career

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Tyler started Achievable in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Achievable?

The idea for Achievable came from my cofounder Justin, an engineering leader who built the product and team behind Cerego, a platform for lifelong learning. Cerego used a method called spaced repetition to help students memorize large bodies of knowledge over time, like a new language or the periodic table. Spaced repetition is very powerful and effective, but only when the student is committed and can stick to the schedule. We saw an opportunity to take this technological innovation to a highly motivated consumer segment: professionals preparing for life-changing, income-gating, career-advancing exams.

You can save yourself a lot of time, money, and headache by spending the extra time to really understand each market and each customer within that market to find the truly best customer to build for.

As it turns out, most of the test prep industry is far behind what we’d consider standard user experience today, especially on mobile. While some more consumer-focused segments like the SAT market are pretty far along, the professional market has languished. Even in 2020, many of our competitors don’t have true mobile experiences or any kind of β€˜adaptive learning’ that has become the de facto standard of test prep software.

We started in 2016 supporting students at broker-dealers and wealth management firms who wanted to pass the FINRA Series 7 exam. Wealth management is one of the highest paying careers that are accessible to people without an elite education or background. Once they get the job, anyone who performs well can become a highly successful - and wealthy - person. The thing that often stood in the way of this was the FINRA tests, which students must pass before they can begin interacting with financial clients. We started Achievable to help students pass these exams and democratize this wealthy career path for everyone.

Source [1]



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