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Cantilever Web Design & Development
Ty started Cantilever Web Design & Development in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Cantilever Web Design & Development?
I’m the son of a therapist and an artist, and both sides of that upbringing prepared me well to manage a creative business! I was always playing with code and design growing up, and was lucky enough to have my dad’s tech hand-me-downs to learn on.
I regret bootstrapping because it forced us into making decisions based on the fear of running out of money, rather than on trying to find long-term value.
I majored in Mathematics at NYU, but while in classes I started to get the itch to design again. I did some portfolio pieces in photoshop but needed a website. I taught myself the basics by spending hours in Barnes & Noble reading every web design and development book I could find (even though I couldn’t afford to take them home) and got hooked.
I picked up a few clients and before long I had enough work coming in that I needed to hire people to help me deliver it – and the studio was born. I felt that if I had enough work coming in to hire others, we’d be able to build a company from that.
As a freelancer, I had found success by being reliable and by overdelivering on quality. I would often find myself writing copy and taking photos for sites when I wasn’t even getting paid to do so, and I would end up really ingrained in my clients’ businesses and decisions. This is a certified weakness as well as a strength, as I would get into disagreements or conflicts with people over the creative vision for a project. As I’ve matured I’ve let go of this impulse while still staying incredibly invested in the experience that each of our clients has. It’s pivotal in business to walk this tightrope between care and obsession. Don’t forget to water the plants, but don’t water them too much, either.
At the time I formally launched the company, my wife had just had our first child, and I was finishing up a year working at a start-up. It definitely felt like a risk to be on my own, but I’m so grateful that I did. I self-funded the start of the company and clung to cash as long as I could before the next few checks would come in. I definitely took a hit in the first quarter or two, but I was working stupid hours and got up to a workable income within the first year (please note: this is not a good idea, especially with a baby).
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater