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Travis started Joker Greeting in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Joker Greeting?
My background is in finance. I worked in investment banking for six years in New York. I loved the job, the people, and the hours. But as a service job I wanted to be making things not just helping others make things. This desire has led me to where I am today.
My brother and I have always loved to make fun of everything. Around 2014, we visited my mom’s house and she had this musical greeting card. We thought it was annoying. We asked each other, "Who wants to listen to this!?" Then Nick asked, “What if it didn’t stop?”
That was it. Nothing more. No market research.
So the plan was to make a funny musical birthday card that looped non-stop with no off switch. Seriously, no off switch. It would just loop non-stop for 8 hours. We set a goal to make $1,000 in profit - that was it.
We picked Kickstarter because my brother had used it to fund some short films he directed. He raised $10k to $30k already on a few of them. Neither of us had ever made consumer products like this. But we are both creative and starting this didn’t seem like a giant leap with any huge upfront costs.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater