Tramell McInnis

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Tramell McInnis is an American entrepreneur. Tramell started LilKong Brand in 2018 and is based in Los Angeles.[1]

Tramell McInnis, founder of LilKong BrandTramell McInnis, founder of LilKong Brand


LilKong Brand


Early Career

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LilKong Brand

Tramell started LilKong Brand in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on LilKong Brand?

Every since I was a child I was really drawn to clothing that stood out in the crowd, no matter what the brand was. I loved clothing that was well put together & had that creative look that you wouldn’t find in your everyday clothing store.

> Study the market that your passionate about inside & out.

It’s a long journey when starting up your own business. It takes countless hours a day in & day out to build a successful business. Knowledge & research is everything. The more knowledge you have the fewer mistakes & less time you’ll waste fixing the preventable mistakes that you’ll make along the journey.

Me growing up in Compton, Ca our main goal was to make it see 21. In that type of environment, it’s about survival. Even if you’re not directly tied to the streets, your whole life can be changed by the acts of the streets. I did everything in my power to follow my parent's advice, stay busy, stay focused & not feel confined to a certain area but to get out the city & adventure into what’s past my zip code.

I didn’t have all the luxuries of being able to purchase all the high-end designer fashion. As far back as I can remember my first name brand item was from Jordan Brand for my first Christmas, a gift from my godfather at the age of 5 months. I always mixed brand with generic to create something great that I felt good about the day-to-day. Deep inside I always knew I was a Creator.

I never attended any fashion schools, but I did participate in different fashion shows as a child, all while keeping my eyes & ears to the industry & was always directly involved within the urban market. I feel me teaming with our current head designer Michele Sheri, was one of the best decisions I made for my business. She is so experienced and highly knowledgeable in areas that I might not be so knowledgeable in. I truly believe in teamwork, it's a huge & important part of doing business. Getting the right team around you will accelerate and makes the process & decision making a bit easier.

The name LilKong actually came to me during my time in the music industry from my Uncle Larry. It was a form of my sound & stage presence which evolved around high energy sound & presence. While continuing forward with my music career, at the same time driving commercial trucks day-to-day, it was within several months pondering on the LilKong title that was placed before me, I then decided I wanted to brand the idea & build a designer fashion empire, LilKong Brand.


Source [1]