Tracey Wallace

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Tracey Wallace is an American entrepreneur. Tracey started Doris Sleep in 2018 and is based in Austin.[1]

Tracey Wallace, founder of Doris SleepTracey Wallace, founder of Doris Sleep


Doris Sleep


@tracewall (6.99K followers)


@tracewall (1.54K followers)


Early Career

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Doris Sleep

Tracey started Doris Sleep in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Doris Sleep?

I’m lucky in that my family owns a cotton and bed pillow manufacturing company. My grandfather started in in 1956, and today it is run by my aunts and my mom. Soon, my brother and cousins will take it over. It’s the business that has given me everything in my life –– a nice house, a college education, family who could take off when needed to be there for important events.

> Not all days will be winners in the beginning, but you are building something. You are breathing life into something. That takes time. That takes focus. That takes work. Give it everything you have!

My grandfather was raised in a shack in north Dallas, and after WWII, decided he needed to do something to provide for himself and his family now and for the future. And that’s exactly what he did. I’m incredibly grateful to him. He was my favorite person, and is still a mentor in how I navigate this life.

That said, around my 30th birthday, my mom sent me a picture of me and him from the early 90s –– one I had never seen before.


That was weird, because we moved into his house when he passed, and I grew up there. So, I’ve seen just about all of it. Anyway, it was a good kick in the pants and felt like a little push from him to say, “I’m watching. Let’s do this!” That was what really got the idea and the process off the ground.

And then, accidentally, I launched the store in December and messaged my family. My mom called crying: “You launched on the day grandpa died 19 years ago! This is him giving his blessing!”

That might be weird to most folks, but my family doesn’t think death is a bad thing –– it’s a natural part of life and those you lose are still with you. So, launching on that day and not realizing its importance until later was a real big moment in terms of building something he’d be proud of –– and recognizing him throughout the entire process.

Source [1]