Tony Florida


This article is a part of our encyclopedia, and is editable by you. Edit ➜


Tony Florida is an American entrepreneur. Tony started The Diamond App in 2017 and is based in Baltimore.[1]

Tony Florida,  of The Diamond AppTony Florida, of The Diamond App

Company

The Diamond App

Instagram

@flowiththeflo

Career

Early Career

No early career info added yet...

The Diamond App

Tony started The Diamond App in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on The Diamond App?

The idea for The Diamond App started when I was engagement ring shopping for my girlfriend. I knew nothing about diamonds except that they were expensive.

With zero knowledge about diamonds, I went to a local jewelry store and looked at some diamonds. I went home and discovered that I could find an equivalent diamond online for thousands of dollars less. This is when I learned that buying a diamond online is much cheaper than in a brick and mortar store thanks to significantly less operating expenses with an online business.

I also wanted to find the most sparkle for my budget, so I spent weeks researching the 4 c's of diamonds: cut, color, clarity, and carat. I stumbled upon other lesser known factors that affect light performance of a diamond such as pavilion angle and depth percentage.

After learning the exact properties and proportions that allow for the most sparkle (i.e. allow the diamond to reflect the most light), I wrote a software program that essentially picked out a sparkly Blue Nile diamond within my budget.

I finally had a perfect sparkly diamond, but I hesitated to buy it because, well, it was still going to be the most expensive purchase of my life. My hesitation paid off when I woke up one morning to find that the price of the diamond dropped by $633 overnight. That price drop put me over the edge and I bought it right then and there.

After discovering that diamond prices are not set in stone, The Diamond App was born. I used my software engineering background to develop the website in a matter of a few months. I was working at a hedge fund at the time and found a lot of parallels between tracking stock market prices and diamond prices.

I started out partnering with on one online jeweler, Blue Nile, which is where I bought my engagement ring from. To date, I am working as an affiliate for six jewelers where I earn on average a 5% commission for any sales that I drive to their stores.

Source [1]

References

Contributors

Contributors to this article: