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Front Desk USA
Tom started Front Desk USA in 1998. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Front Desk USA?
I come from the publishing business starting 20 years ago.
I started publishing homeowner association newsletters in the 1990s. From there I discovered a franchise called “Coffee News”. Coffee News is a restaurant distributed newsletter printed on tan colored paper in black print. It is distributed weekly to restaurants.
> If you believe in your idea and yourself, go for it. Figure out how to make it work. Start as a side hustle and grow your idea. It has never been a better time to start your own business or build a billion dollar brand.
The content is supplied by the franchisor and the ad spaces are available for sale by the publisher of a specific area. I published that newsletter for 12 years in 6 different areas of west Houston, TX. Along the way restaurants kept asking me if they could advertise on the newsletter. The franchisor did not allow restaurant advertising because the newsletter was distributed to restaurants.
That’s when we thought it would be a good idea to have a product that restaurants could advertise on. I had seen a simple map that was printed in one color distributed to hotels in the area. I contacted the owner about possibly providing restaurant leads for his sales campaigns.
That’s when I learned the owner was in the market to sell his website and rights to use his already drawn maps. We bought customer lists and immediately started putting our own mark on the product.