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Tom started Fame in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Fame?
This whole thing started when I was working as head of marketing at a B2B SaaS business. We started a podcast.
The podcast was focused on the sales operations resource, and was called Sales Ops Demystified. We interviewed sales ops people.
It started to go pretty well, we got social shares, SEO value and even had some sales calls with our guests (we sold sales software). Sales Ops Demystified is now the most downloaded podcast in the world of sales ops.
I loved the process and saw the awesome results first hand, and therefore decided to go alone and run this process for other B2B brands, and Fame was born.
The idea was validated as it was pretty easy to find the first three clients, first we converted my ex. Employer to our first client, then I was able to find the other two through a blog I built on the side.