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Todd started Ziotag in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Ziotag?
My partners Jeff Paul (CEO), and Steve Dunham (CPO) had a few different areas of inspiration for the idea, one of the biggest being from the tech meetup scene.
They were having great panel discussions and recording them, but then they were essentially inaccessible to watch because they were 3 hours long with no way to search inside them or easily see what topics were discussed, when, and by who.
Then when I was brought into the discussion, the value for all content marketers, podcasters, course creators, webinar hosts, etc became abundantly clear.
Learn to say no, and ignore menial tasks that make you feel productive but are just keeping you busy and distracted from really moving the needle.
To validate our offer, first we had discussions with the ideal clients in our existing network to confirm need and interest. Then I immediately launched a paid social media campaign ($20/day) for a special offer and have been converting cold traffic at a ~50% conversion rate over the last 4 months, while also doing outreach to influential thought leaders in the various niches that we’ll be working with.
At the time of launching, we were essentially bootstrapped, and then raised a $500k angel round to close out 2019, and are currently raising our Seed Round.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater