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THIERRY GENOYER is an American entrepreneur. THIERRY started United World Telecom dba Global Call Forwarding in 1996.[1]

THIERRY GENOYER, founder of United World Telecom dba Global Call ForwardingTHIERRY GENOYER, founder of United World Telecom dba Global Call Forwarding


United World Telecom dba Global Call Forwarding


Early Career

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United World Telecom dba Global Call Forwarding

THIERRY started United World Telecom dba Global Call Forwarding in 1996. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on United World Telecom dba Global Call Forwarding?

I grew up in Marseille, France, and moved to the US for school when I was 18. After graduating from school, I worked for Banque Nationale de Paris in their Houston, TX office, before getting my MBA from NYU Stern School of Business.

At the time, I was in my third job in financial controls and analysis but wasn’t happy with that. I was frustrated working financial analysis jobs and decided I wanted to be independent.

I read an article in the Wall Street Journal about the β€œinternational callback industry”. Small US entrepreneurs were selling this service abroad mainly through networks of independent agents. The article mentioned it was a fast-growing segment. They also pointed out small barriers to entry (no large dominant player, relatively low upfront capital investments). And I figured my international background and being trilingual gave me some relative advantage.

Before following up on this idea, I looked into starting an educational learning (EdTech) company and put a small ad with no product to sell to test the idea. But then I saw an ad in the WSJ opportunities section that offered to sell the equipment for a callback business. I responded to the ad and received a pretty cool β€œtutorial” on the business along with an offer to buy equipment.

From that point, I started researching other equipment vendors as well as bulk international call minutes wholesalers.

I did not know telecommunications whatsoever, but when I got really serious about this idea, I reached out to the telco director of the company I was working for. He helped me decipher the β€œtutorial” and proposal I had received from the equipment vendor.

I had never worked with a database before, so I had to pick up an MS Access for Dummies book when I took delivery of the equipment. I was also told that the invoicing component was not ready and I had to build something on my own.

I also reached out to my brother in France to ask him if he would be interested in becoming an independent agent for me; I ended up gaining a partner. I also reached out to other international friends but neither gained any agents nor other partners.

The idea was not unique since I got it from an article touting the explosive growth of the industry. The idea that I could sell the service by reaching out to friends and family and developing a network like this was obviously naive and I found out quickly, so I built a website on Compuserve and joined forums that were marketplace of the industry, and I also found international publications where competitors were advertising so I just copied them.

Source [1]



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