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Tareq started weMail in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on weMail?
At weDevs, we need to send a huge amount of emails for multiple reasons. Since the beginning, email marketing is one of our key arsenals to reach people. As the number of sending email campaigns grew consistently, it became a necessity to look for an affordable email automation platform.
> Just focus on improvement. If you are keen on innovation, have an eye for thorough research, you can improve each day gradually.
Therefore, our marketing and engineering team conceived the idea of developing an email marketing solution for ourselves. So, you can put it like that, weMail came to fruition out of necessity.
The primary goal was to build a WordPress based email marketing platform, as all of our products and websites are built on WordPress. Though, the main focus was to save a huge chunk of money email marketing costs us each month.
It leads us to think from the user’s perspective. Moreover, there was a lack of such email tools focused solely on WordPress.
And, that makes a huge difference. weMail is designed to save money, and gain more. Anyone can use weMail integration in their WordPress site for free. But they don’t need to fall short of quality.
weDevs have an army of dedicated and creative individuals who work behind many of our successful products which are earning millions. So, we aim to achieve the same thing for weMail.
Though the email automation industry is huge, the competition is too stiff. As a startup, there are a lot of hurdles to overcome every day. Even so, we strongly believe to turn weMail into success. To do that, we depend on our innovation and the support of the users. We are closely in touch with them and bound to make weMail flawless and powerful.