Tanya Zhang


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Tanya Zhang is an American entrepreneur. Tanya started Nimble Made in 2018 and is based in Los Angeles.[1]

Tanya Zhang, founder of Nimble MadeTanya Zhang, founder of Nimble Made

Company

Nimble Made

Instagram

@taneeyuh (1.13K followers)

Career

Early Career

No early career info added yet...

Nimble Made

Tanya started Nimble Made in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Nimble Made?

Born and raised in LA, I have STEM education in Interdisciplinary Computing & the Arts from UC San Diego and Minor in Writing. I started my career as an art director working on integrated creative ad campaigns at TBWA\CHIAT\DAY NY. I moved on to be the first brand hire at fintech start-up Better.com. Most recently, I was a Senior UX/UI (user-centric interaction design and user experience) consultant advising for financial services clients at Ernst & Young LLP.

> There are so many obstacles to overcome and take on on a daily basis and having the perseverance to get through them is, honestly, most of the battle.

My co-founder Wesley Kang is a slimmer Taiwanese-American who was at the time working in finance and had to wear a dress shirt every day to work. He often had a hard time finding a well-fitting dress shirt off-the-rack that fit his build at 5’5” in height and 140 lbs in weight. I saw the same issue with my father who immigrated to the states from China and always stated that “American dress shirts didn’t fit [him]” because they were either too baggy, long in length, or had excess fabric when tucked at the waist. Traditional dress shirt retailers size through a function of neck size and sleeve length e.g. 14.5” neck / 32 sleeve length (usually the smallest size offered… which was still too large for Wesley) and we knew we could create something better for slimmer guys who’ve felt averaged out by the dress shirt industry.

We came up with the idea in March 2018 to create a high quality “actually slim” dress shirts that fit off-the-rack without a tailor on the greater mission of increasing Asian American Pacific Islander (AAPI) representation in fashion. We clocked in at night to get our business idea to MVP before leaving our full-time jobs 6 months later. We conducted an initial market, user, and competitive research to inform our sizes and produced samples with a manufacturer we found online. Once the samples came in, we had different guys try on the shirts and give us feedback on the fit, meanwhile collecting their measurements. With my background in brand/design and Wesley’s in finance/data, we hosted a launch party with our 3 initial dress shirt styles in 5 actually slim sizes in NYC and left our jobs a month later.

Photo of the behind-the-scenes shoot of our initial 3 dress shirts:

embed:instagram

Source [1]

References