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Stu started ATH Organics in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on ATH Organics?
I first started ATH when I realized the need for all-natural supplements that actually taste good. Back in 2012, there weren’t a lot of healthy options for athletes, like me, that cared about what they were putting into their bodies.
Supplements either had a load of synthetic ingredients or they tasted like dirt.
So I decided to start mixing my own.
At first, I had no intention of creating an actual company. All I wanted were all-natural supplements that tasted good and helped me recover after training Brazilian Jiu-Jitsu.
At the time my dream was to compete full-time and have a way to pay for my training.
So I decided to order 50-pound bags of raw ingredients and mixed the first batch in my kitchen. To help pay for the ingredients, I took it to the gym to see if anyone was interested. My training partners were, and the beginning phases of ATH were off the ground.
Once I began selling out, I realized I needed to find a contract manufacturer. Mixing the ingredients myself became too time-consuming and I couldn’t keep up. I also knew that if I wanted to turn ATH into an actual business, I needed to work with an FDA-regulated and certified manufacturing facility to produce my product.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater