Steven Elliot Ng
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Steven started Elliot Havok in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Elliot Havok?
Coming from a humble family in San Francisco, I never had an allowance or “spending money” as a kid.
I had to figure that out on my own. This was fine with me because I really didn’t know much better growing up. My mom ran a daycare in the downstairs of my childhood home and my dad worked odd jobs in construction. At least I had a roof over my head and food on the table.
College was the first time I was really on my own so in addition to no “spending money”, I had to worry about eating money, and gas money, and rent money. When I started in 2012, I had just finished my first year of university at UCLA studying economics. I was also working full time as a file clerk at a big law firm in the summer to help pay for tuition and housing. At this point in my life, it was a huge priority to be less of a financial burden on my family.
I began searching for more opportunities where I could build something sustainable so I could take care of myself and help my family too. I started with my personal interests. Fashion was always something that intrigued me. But it was always so expensive to keep up with the latest styles. I saw that there was a problem with the luxury accessories market, specifically watches and wallets. *I took a deep dive into the online e-commerce space and *I discovered that manufacturers, importers, wholesalers, retailers ALL mark up the prices of watches and wallets up to even 1000%. I researched how much these products actually cost to make by simply googling the manufacturing process and the components necessary to create a finished product.
This inspired me to launch a Kickstarter project of my own. I didn’t have any idea how to start a company but I somehow managed to scrape together a prototype, learn how to take some photos/video and stitched together a campaign.
I launched my first project Dash Wallets and in two months, it was successfully funded with $64,000+. I was 19 at the time.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater