Steve Radke


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Steve Radke is an American entrepreneur. Steve started Short Steve Button Downs in 2019 and is based in Brooklyn.[1]

Steve Radke, founder of Short Steve Button DownsSteve Radke, founder of Short Steve Button Downs

Company

Short Steve Button Downs

Instagram

@shortstevebuttondowns

Career

Early Career

No early career info added yet...

Short Steve Button Downs

Steve started Short Steve Button Downs in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Short Steve Button Downs?

My backstory took a turn when I started this because I was working in commercial real estate and had no experience in the apparel or fashion industries. The abridged version is that I was born and raised in Pittsburgh. I went to college at Villanova University and upon graduation in 2013, I took a job in Baltimore with a commercial real estate investment advisory firm.

> I have no background in apparel or fashion, so I did what any millennial with a question does, I Googled it. I typed in ‘How to make a shirt?’

I lived in Baltimore for four and a half years before moving up to New York City in June 2018 to work for a commercial real estate development firm that constructed the building next to Katz’s Deli. In September 2018, while working my full-time role in real estate, I came up with the idea that would become Short Steve Button Downs. From there, I legally formed the company in January 2019 and quit my job in real estate in May 2019 in order to pursue this full-time.

The concept of the shirt sprouted from a personal problem: what do I wear when I want to look nice but know that I’m going to sweat. I’m a huge fan of short sleeve button downs (SSBDs) and have been wearing them for probably the past 5 years. These are predominantly worn in warm weather, so the problem I kept running into is that as soon as I started sweating, all my SSBDs would turn into incredibly uncomfortable sweat rags because they were made out of 100% cotton.

The idea itself came to me after a few specific events. It started when I attended the US Open tennis tournament with my friend and it was about 90 degrees and 100% humidity. I knew I was going to sweat so I narrowed my clothing choice down to a Nike golf shirt or an Under Armour t-shirt. A few days later, on my morning commute, I was waiting for the subway in a cotton long-sleeve shirt and saw someone walk by in a SSBD. I then realized I hadn’t worn any of my SSBDs the previous summer because of how uncomfortable they became once I started sweating in them. After piecing these facts together, I decided I was going to figure out how to make a breathable, comfortable short sleeve button down.

quitting-my-cushy-job-to-start-a-short-sleeve-button-down-brand

quitting-my-cushy-job-to-start-a-short-sleeve-button-down-brand

Source [1]

References