Starter Story

Founder of Starter Story
from New York, New York, USA
started September 2017
$17,100
revenue/mo
1
Founders
2
Employees
I published my first piece of content in November 2017, and since then have published 80+ articles that have been seen nearly one million times (including Reddit views, which I’ll get to later). I’ve spent a lot of time sharing my content on the web. I’ve tried a lot of things, and I’ve...
- #1 - Keeping Track of Emails - #2 - Follow up on Email ## #1. Keeping Track of Emails ### 1 - Answer anything that can be answered right then Instead of just taking a peek and putting it off until later just respond to emails right away if it only takes you a minute. ### 2 - Snooze or...
I think we can all agree that press amplifies sales. As a small business, you may be thinking this is a non-starter: - How do I budget for this? - Do I need a team dedicated to this? - Is my business newsworthy? - Will my campaign be successful? We'll dive into all of this... In this ...
I'm going to publish a post each month, where I'll set goals for the month, and see if I reached my goals for the previous month. You can find my November goals at the bottom of this post. Subscribe to Starter Story and I'll send you an email with the next blog post! Also, shoot me an e...
If you want to find the best email marketing tools in one place, then you'll love this guide. Whether it's email marketing automation, outreach tools, or even email productivity tools, this guide has it all. I personally curated over 107 free and paid tools and included pricing informa...
Now that platforms like Facebook, Instagram and Twitter are some of the most prevalent forms of marketing, new trends and updated algorithms seem to be changing daily. The fundamentals, however, always remain the same and always work. In this guide, we will discuss how to master the fun...
These businesses have grown because of their unique ideas and approach to launching and marketing - each story is worth a read to inspire you for your own business as they all talk about: - How they came up with their idea - Finding/sourcing/building the product - Their approach to laun...
I’m even a guilty member of this group. Currently, most pet owners have the pleasure of spending all day with their furry friend. Life for both parties is pretty awesome. [](SSCUSTOMMARKDOWN,type=starter-story-toc,title=Breakdown,style=none) ## The Business Opportunity The Problem Soon...
Why? Because your business name has power. It reflects your reputation, your mission, values, and represents what people (and customers) are searching for. It impacts the way in which people remember, refer you, and perceive your business When choosing your business name, there's a lot ...
Note: Remember, people are busy and you are probably not their #1 priority. What should you do if you don't hear back? Simple. The best thing you can do is just send a follow-up email. What I tend to do is something like this: [](SSCUSTOMMARKDOWN,type=pigeon-template,template_id=8047) Y...
Whether you're a solo founder, have a few employees or a large team - checking things off the list can be daunting. After interviewing 1000+ successful founders, we've collected the data and identified 30 ways to help your business gain more exposure and scale quickly and efficiently. A...
Truth be told, approximately 22% of your email list is wiped out every year - that's a LOT of customers. The question becomes, what is your strategy to replace that 22%? In this guide, we'll share different ways (and several examples) of how to grow your email list and how to be as eff...
Last November, I started this website you’re reading here. Right now, it’s averaging about $1K/month. But primarily, I work a full time job as a software engineer. Before getting into the post, I want to note that I’m definitely not the most productive person in the world. There are som...
- Part 1: How To Grow Your Audience With Interviews [A Guide] - Part 2: How To Build A Successful Blog Editorial Process - Part 3: My Simple Revisions Process To Publish Great Content Every Time - Part 4: How To Promote Your Blog Posts (And Get Others To As Well) Who am I? My name is Pa...
A few days ago I reached 1,000 email subscribers for my side project Starter Story. 🎉 Although it's relatively small, it feels like one of my biggest accomplishments. So I figured I'd write about my strategies, what worked, what did not, and some advice I have for others. ### What worke...
Fortunately, email tracking is a very common feature for many Gmail CRMs and Gmail plugins. Email Tracking With Gmail Using Pigeon With Pigeon for Gmail, here’s how simple it is to see if someone read your email: ... and, it's completely free to track emails in Pigeon! - Step 1: First...
*This is Part 2 of a multi-part series. - Part 1: How To Grow Your Audience With Interviews [A Guide] - Part 2: How To Build A Successful Blog Editorial Process - Part 3: My Simple Revisions Process To Publish Great Content Every Time - Part 4: How To Promote Your Blog Posts (And Get Ot...
Often times, it can be overwhelming - one day, you feel like you've mastered the craft, then the next day you're hit with new algorithms/features that may cause you to rethink your entire business strategy. Whether you're just starting to learn the fundamentals of social media or you're...
This is an exciting time - all the long days, sleepless nights and challenges you faced to get your product ready for this moment. In this guide, we walk you through various ways to effectively launch your product, what to expect, and key examples of successful launches.
I think it’s worth explaining how this works. How does it work? It’s pretty simple. With every email you send, there is included a tiny image (1 pixel by 1 pixel) that has some special data attached to it. When your recipient opens that email, their email client tries to load the image ...
We've all done it the old fashioned way - digging through your email to find a past email you've sent, copying, pasting multiple times into new emails. It's exhausting and time-consuming. Let's say send 30 emails per day, and you're able to save at least two minutes of time on each emai...
Whether you are nudging a prospective client or sending a late payment reminder, the way in which you craft your message makes a big difference. Keep in mind: People forget things... this doesn't always mean they're ignoring you. So, how long should you wait to send a reminder email? We...
Since writing that essay it has become more and more commonplace to charge money for content on a recurring basis, and I think it’s only going to become more standard. My evidence for this is mostly anecdotal, but I have multiple “mainstream” friends that now pay for a New York Times su...
This is Part 3 of a multi-part series. If you haven’t read the previous posts, start here: - Part 1: How To Grow Your Audience With Interviews [A Guide] - Part 2: How To Build A Successful Blog Editorial Process - Part 3: My Simple Revisions Process To Publish Great Content Every Time -...
Studies show that sending follow-ups will increase your chances of getting a reply. Here are 6 templates you can use for your follow up emails: ### Right after you leave a voicemail This one is very simple, no need to complicate it! ### Add value after a sales call After an important ca...
Some numbers from the launch: - #1 on Product Hunt - #1 on Show HN (Hacker News) - 15k uniques - 9,000 Twitch views - 1,000 registered users - 18 hours of continuous streaming - 12 La Croix’s I started the day with ZERO lines of code, and ended the day with a submission to Product Hun...
If you run a business or handle a lot of email at your job, then you probably have an inbox piling up every single day. You can’t stop doing email, but you can do a few things that will help you do email faster. If you can spend less time on email, then you can spend more time on things...
The goal is for: - Your Email to be opened - Links are clicked - Attachments are viewed. Tracking these items will help you understand if your message was acknowledged, or what type of follow-up emails are needing to be sent. In Gmail, you can track links with free & simple tools like P...
This is my December 1st update. You can read my November update here. ### December Results For November 2017, here were my goals that I set at the beginning of the month vs. what I actually did: Overall, I'm happy with the results. I included a few extra days in October since I techni...
Instead of wondering how you can ask, let me give you a different perspective - I don’t think you should have to ask - as long as you have the right approach… Assume your emails are always received and read First of all, unless you have a sketchy or spammy email address, you can usually...
For first time readers, this is my monthly update, where I share my analytics and lessons learned from starting a website. You can read my other monthly updates on my blog. ### TLDR - Best month yet - over 10k visitors! - Successful Product Hunt launch - Doubled my conversion rate - $5 ...
Who am I? My name is Pat Walls and I am the founder of StarterStory.com and I have built a successful business interviewing others. This blog attracts 70k monthly visitors and generates $4K/month in revenue. A lot of people have asked me for advice on this, so I figured I would write a ...
In every interview, we ask them what books influenced them the most in their journey. Here's a look at the top 30 most recommended books, in order:
- Do people actually want this? - Will people pay money for this? - How much will they pay? - Can this be profitable? Here are 8 ways you can validate a product idea - which, if taking the right steps, can save you months, if not years of time working on the wrong idea. Related: Designi...
I get lots of emails/messages about starting Starter Story, so I wanted to create a place where I could reference a few articles/blog posts on the topic. Read these first: - The most comprehensive interview about starting: Founder Interviews: Pat Walls of Starter Story. - A more persona...
If you’re reading this, you might be interested in the idea of hiring freelancers, and you even might have already tried it before. A little about my situation - a couple years ago, I tried to hire freelancers and I failed. From that point, I vowed that I could just do everything myself...
- Pushy and ingenuine - typically leading to no response and lack of acknowledgment. - Effective, personalized, and relevant to the customer- typically granting a response or at least a little curiosity... Cold emails, if done the right way, are a great way to acquire new clients. So, l...
Before jumping into all of the templates, it's always important to remember a few things about follow ups: - Keep it short and sweet: Nobody wants to read 20 paragraphs - get to the point! - Make replying a simple yes/no task for recipients: The recipient shouldn't have to "think" about...
Keep it short. Did I mention keep it short? The more you say, the more of a chance the reader will get bored or confused and not make it to the end of your email. It should be just a few sentences. Here’s a breakdown. Sentence #1 - Something unique - Do your research - Stroke their ego ...
According to a 2016 study, email marketing is more effective than organic search and social media. And as you already know, email marketing for car sales professionals has always been one of the most effective marketing channels. Why? - It is cost-effective. You are exempted from paying...
With COVID-19, it’s been reported that alcohol sales have jumped at least 50%. Solution While there is certainly a huge market in selling alcohol, it can be very competitive and there is a lot of red tape (liquor license, etc). But there is one way to capitalize on the alcohol industry ...
Turning that idea into a reality can feel like a daunting task - you may be wondering questions like: - Should I find a manufacturer in China? - Should I start with 3D printing? - Can I just do this myself? - What tools should I use? We've outlined 7 commonly used practices and tips for...
March 2018, by the numbers: - 39 total interviews - 41,937 pageviews (March) - 1,581 total mailing list subscribers - $181.26 revenue (March) As far as new mailing list subscribers, this was a bad month 😞 I only added 285 new mailing list subscribers (netted with unsubscribes and bounce...
If you haven't seen yet, I've been blogging monthly about my progress launching and growing Starter Story. Why am I sharing this? I think it's a fun way to reflect on the past and plan for the future. I also believe that being transparent about your business is powerful. Also, if I shar...
We've outlined 5 steps (and several examples) on how to get started. We cover things like: - Best platforms to use - Examples of great websites - Design hacks - ... and much more!
Want to spend less time on email? Here are 23 apps and plugins that will save you time so you can spend more time on the important things:
Based on some studies, one follow up will increase your reply rate from 9% to 13% Each follow up will increase this rate marginally. I usually have 1 email and then 3 follow ups. My name is Pat and I’m the founder of Pigeon for Gmail, a simple tool that allows you to send follow up se...
Here’s how my follow up emails typically go: 1 - First email - Be polite and kind - Simple one liner 2 - Second email - A bit less polite 3 - Last email - This is called “bait” - When humans disagree by saying “No”, it provides them an illusion of safety and control. They feel less ...
In this guide, our goal is to break down the basics of how to optimize SEO for your website and include tips like: - What "good" content really means to google - The technical side of SEO - How to find the RIGHT keywords - Tools for success!
Although email is a valuable tool, you may face challenges while writing a really good one. Putting together the perfect words can turn out to be much trickier than you can ever imagine. There will be times when you don’t know where to start, especially if you are new to your photograph...