Sinead Downing

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Sinead Downing is an American entrepreneur. Sinead started Richmond VA Moms in 2018.[1]

Sinead Downing, founder of Richmond VA MomsSinead Downing, founder of Richmond VA Moms


Richmond VA Moms


Richmond, Virginia, USA


Early Career

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Richmond VA Moms

Sinead started Richmond VA Moms in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Richmond VA Moms?

I moved to Richmond about 3 weeks before my daughter was born, and as a new mom in a new city, I often found myself wading through different websites and resources, blogs, and mom forums, trying to find reliable information. Sometimes I just wanted to know where I could go to get advice on nursing a newborn close to me, and other times I wanted to know what parks were good to walk around with a tiny baby so I could stretch my legs and enjoy some scenery. Even as a savvy internet user, I struggled to find answers to my questions and never in one place or website. So when my friend reached out about her newest adventure - a website focused on aggregating local content and information to save time for busy moms, it sounded like exactly what I had been trying to find!

My friend referred me to the parent company - The Local Moms Network - to learn more and see if I’d be interested in creating such a website for Richmond. She had so much fun building her website and social media presence, diving into the local mom community, building so many friendships and partnerships, that she thought it might be the perfect opportunity to help me get to know my new city and help other moms. I met her for wine to learn more and was really excited by the opportunity and decided to go for it!

I have worked in digital marketing for over 15 years so already had a lot of knowledge around growing an online business. However, I hadn’t worked much in growing a social audience, so that was a new challenge for me. I primarily focus on Instagram, and share to a Facebookpage, but haven’t focused on Facebook specifically since they changed their algorithm a few years ago which greatly reduced how much organic content was shared with users. I have over 4,000 followers on Instagram, which I have grown organically and have focused entirely on parents in the Richmond area. The audience is small but very specific and our engagement is higher than the industry average, so it does offer great advertising opportunities for local businesses that want to reach parents and families in RVA. As I mentioned above, so far our paid advertising has been small and selective, as our main goal is to have quality content that resonates with the audience.

Source [1]



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