Sheila Crosby


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Sheila Crosby is a Spanish entrepreneur. Sheila started DragonTree Publishing in 2012 and is based in La Palma, Canary Islands.[1]

Sheila Crosby, founder of DragonTree PublishingSheila Crosby, founder of DragonTree Publishing

Company

DragonTree Publishing

Twitter

@sheilacrosby403 (2.98K followers)

Instagram

@n/a

Career

Early Career

No early career info added yet...

DragonTree Publishing

Sheila started DragonTree Publishing in 2012. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on DragonTree Publishing?

I originally came here with a 6 month contract to work at the astronomical observatory here. (It’s the 3rd biggest in the world, with 22 telescopes from 35 countries).

I've learned that a good book with a niche demand doesn't need a huge amount of marketing, particularly when I have personal contact with a lot of potential customers.

I fell in love with the island, then I fell in love with a local man who I met in the Isaac Newton Telescope (under the stars in the heart shaped island. Yes really.) Six months has turned into 28 years so far.

how-i-wrote-a-guidebook-and-sold-thousands-of-copies
Me, topping up the spectrograph of the Isaac Newton Telescope with liquid nitrogen, circa 2002.

After 12 years the British telescopes cut their staff by 50% and I was job hunting on a small, rural island, I became to tour guide, first for the observatory and then for the island as a whole.

Since I wasn’t getting enough guiding work, I revived my old hobby of writing and started work on a guide book to the observatory aimed at tourists and amateur astronomers. I knew there was some sort of market because the observatory got about 2,000 visitors a year.

I also knew plenty about the observatory after working there for so long, and I had a lot of practice at explaining it to non-astronomers. (I have fond memories of a woman who left the telescope almost jumping up and down and saying, β€œI understand light years! I understand light years! I used to be so stupid in science class at school and now I UNDERSTAND LIGHT YEARS!”)

how-i-wrote-a-guidebook-and-sold-thousands-of-copies
Me with a group in the dome of Gran Telescopio Canario

I didn’t have much money for the project, but I reasoned that an ebook would be pretty cheap to launch and it was all too obvious what I’d get if I folded my arms and sat on my backside.

Once I saw that the observatory guide book was a success, I followed it up with an anthology of stories for children. Most of the stories are based on a real historical event on the island with a story created around it. That sells less well but steadily.

Source [1]

References

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