Sharon Demmery


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Sharon Demmery is a British entrepreneur. Sharon started Demmerys LTD in 2018.[1]

Sharon Demmery,  of Demmerys LTDSharon Demmery, of Demmerys LTD

Company

Demmerys LTD

Career

Early Career

No early career info added yet...

Demmerys LTD

Sharon started Demmerys LTD in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Demmerys LTD?

My journey to business success has taken many twists and turns. Essentially I’m a bedroom to workshop business, but there’s lots more to my story than that. After working in an ice cream factory after leaving school, I later became a Mum to two (now) grown-up boys before entering the world of floristry.

Finally, my website was launched. But guess what, nothing happened. No phone calls, no emails, no orders. I hoped the next week would be better, but it wasn’t. I was busy trying to do Instagram, Facebook postings and still nothing happened.

However, what I couldn’t get my head around was why I was making money for someone else. And so I spent almost two years looking at ways to make money for myself, but there wasn’t an easy solution. At the time, I had some money saved up, but it was nothing amazing—probably, around £30K max.

Then one day, my partner was on the phone with a marketing guy and they were trying to dream up an online business. Thinking about my floral background, I suggested to

my partner to ask about whether there were any Google searches for artificial flowers or artificial arrangements. He rang back the next day and the conversation went a little like this: “Forget everything we talked about yesterday, I have never seen a niche with so much going for it. An online business requires three things: traffic, good margins, and low competition. Generally, a business will always have two out of three and then the third one lets them down.” I was confused. What did he mean?

He then told me, “If you have good traffic and high margins you will inevitably have high competition and so on. I have never seen a niche that has all three like this, but what you actually have is four. You have a niche that can only be found online and not on the high street”.

He was right, I couldn’t think of a single place I could buy an artificial flower arrangement in a shop. My insides were dancing the Lambarda now—this was the ‘Aha’ moment I had waited two years for! And I wasn’t going to let the grass grow under my feet.

how-i-started-a-50k-month-luxurious-artificial-flower-arrangements-business

Source [1]

References

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater