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Dreams & Details Events, LLC
Sha'Quanna started Dreams & Details Events, LLC in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Dreams & Details Events, LLC?
I came up with the idea of Dreams & Details after losing my job for 5 years during a tough time in my life while being a single mother to an 11-year-old son. Failure was so scary.
I was at my desk one day and after being notified of the job loss I decided that I was going to follow my dreams of event planning. I had worked in public service for 10 years and served 8 years in the United States Army.
My mos in the Army was an Automated Logistical Supply Specialist and I hold a Bachelor of Arts degree in Speech Communications so I knew I had what it took to host, plan, manage events and execute events. I have always enjoyed planning events and organizing projects.
I discovered my talents at a very young age but I never thought to go into event planning as a career. It was not until losing my job while going through a tough time that I activated my talents.
I validated my idea because of my prior experience in owning a small party planning business. I had once learned from that business and took note of the mistakes that I encountered while running the small in-home business, like time management, branding, and getting customers.
I did a complete self-inventory of my weaknesses and strengths and applied my past State Government experience and military background to the success and structure of my idea.
My financial situation at the time of my business start-up was that I had completely emptied my retirement and I had just lost another job with a small wedding planning company. The company was going out of business so the owners had to let me and another employee go. So I was strapped for cash.
I contribute a lot of my success to my business idea from the support of my mentor and a special 10-week self-development workshop for women that are jobless and facing transitions in life. This developmental workshop gave me the courage to face challenges in life and the courage to know that I am good enough to follow my dreams. So Dreams & Details was birthed after an assignment to give an elevator speech in the workshop. “I handle the details in your dream events and make your dream a reality”.