Scott Wood

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Scott Wood is a British entrepreneur. Scott started Mapply in 2018.[1]

Scott Wood, founder of MapplyScott Wood, founder of Mapply




Early Career

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Scott started Mapply in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Mapply?

My background has been in digital marketing for the last 12-13 years, primarily focused on SEO (Search engine optimization), so I understand a few of the things needed to be done to get traffic to your website and what I think constitutes an interesting product and brand. Also, I have been an avid traveler for years - spending time in Australia, Southeast Asia, and Europe so I loved different places, art, cultures, and food.

As such, working on something travel and art-related came naturally as it connects many of my interests - digital and travel. I came up with the idea when I was working at Skyscanner here in Edinburgh, a global travel comparison site (Kayak would be the US equivalent). I had seen a brand called Mapiful that operates out of Scandinavia that was doing very well and thought - why not be the Mapiful for the UK?

Fortunately, because of the relatively low barrier to entry, It was easy for us to launch a product, website, and social media channels as we did not need to hold stock to get started.

We validated the product offline to start with, which is unusual given my background but felt it was the quickest way to get immediate feedback on the product. I wandered into several design-led gift stores and showed them our Edinburgh and Leith map prints and got an order for 8 prints that the first day, which blew my mind. And off we went, we were now in business!

It’s hard for me to prove without financials from other companies, but I believe we are the biggest/most prevalent company in the UK now selling customized map prints.


Source [1]



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