Scott Unkefer


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Scott Unkefer is an American entrepreneur. Scott started Just Panela LLC in 2015 and is based in Boulder, Colorado.[1]

Scott Unkefer,  of Just Panela LLCScott Unkefer, of Just Panela LLC

Company

Just Panela LLC

Twitter

@justpanela (669 followers)

Instagram

@justpanelacane (1.15K followers)

Career

Early Career

No early career info added yet...

Just Panela LLC

Scott started Just Panela LLC in 2015. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Just Panela LLC?

I had just moved to Medellin, Colombia in 2011. I would, about every morning, go to my local “Juan Valdez” brand coffee shop and notice these single serves of “Panela” ‘endulzante’. Spanish for ‘sweetener’.

I wrote it off as just another artificial sweetener but my curiosity got the best of me. I asked the barista “What is this Panela stuff?”. They replied “It’s sugar!”. Alright I’ll give it a try. I opened a sachet of this fluffy golden powder.

It wasn’t a crystal or hard like a rock like refined or turbinado sugars. I put it in my cappuccino and that was the famed “ Aha! ” moment. It made for the best cappuccino I had ever had.

My favorite business entrepreneur quote comes from Difference, Written by Bernadette Jiwa. It goes something like this:

“Don’t look for a void in the market and then go try and fill that void. Find something that when people experience it they say to themselves “Well this is what I wanted all along.”.

Panela did that for me. It’s organic, unprocessed, unrefined, and natural. It is not crack cocaine - chemical sugar. It keeps the natural properties of the cane grass including taste, texture, color, vitamins, minerals, and amino acids.

Source [1]

References

Contributors

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