Scott Unkefer

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Scott Unkefer is an American entrepreneur. Scott started Just Panela LLC in 2015 and is based in Boulder, Colorado.[1]

Scott Unkefer,  of Just Panela LLCScott Unkefer, of Just Panela LLC


Just Panela LLC


@justpanela (669 followers)


@justpanelacane (1.15K followers)


Early Career

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Just Panela LLC

Scott started Just Panela LLC in 2015. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Just Panela LLC?

I had just moved to Medellin, Colombia in 2011. I would, about every morning, go to my local “Juan Valdez” brand coffee shop and notice these single serves of “Panela” ‘endulzante’. Spanish for ‘sweetener’.

I wrote it off as just another artificial sweetener but my curiosity got the best of me. I asked the barista “What is this Panela stuff?”. They replied “It’s sugar!”. Alright I’ll give it a try. I opened a sachet of this fluffy golden powder.

It wasn’t a crystal or hard like a rock like refined or turbinado sugars. I put it in my cappuccino and that was the famed “ Aha! ” moment. It made for the best cappuccino I had ever had.

My favorite business entrepreneur quote comes from Difference, Written by Bernadette Jiwa. It goes something like this:

“Don’t look for a void in the market and then go try and fill that void. Find something that when people experience it they say to themselves “Well this is what I wanted all along.”.

Panela did that for me. It’s organic, unprocessed, unrefined, and natural. It is not crack cocaine - chemical sugar. It keeps the natural properties of the cane grass including taste, texture, color, vitamins, minerals, and amino acids.

Source [1]



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