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Sandra started Boldly in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Boldly?
Back in 2009, my husband and I moved our family from the US to the UK. After working a very intense and consuming job for 22+ years in NYC, I wanted to find a way to continue to have a rewarding career without the stress of a commute, office politics and an all-around exhausting experience! At the time, freelancing was on the rise so I decided to give it a try.
I started helping entrepreneurs on a virtual basis with HR consultancy and project management and soon my clients started referring their friends for my services. At the same time, I noticed how hard it seemed to be for successful business owners and entrepreneurs to find and train skilled and reliable talent who would work on a flexible basis and without breaking the bank. I also noticed that there seemed to be quite a lot of people like me - experienced professionals that had stepped back from a high powered job for whatever reason - motherhood, as military spouses etc and were looking to redefine their career on their own terms.
When it reached the point where I could no longer support demand on my own I started assembling a team of like minded professionals, a 100% remote company, with our team able to work flexibly but still apply their 10-15 years of corporate experience in a challenging role supporting businesses they were inspired to work with. Almost immediately the business took off with a life of its own.
I’d like to talk about how smart we were validating the concept, creating a business plan, performing viability studies etc. but the truth was that in those early days we were simply responding to demand through word of mouth and growth was completely organic.
It was only later once the business was established that we began to get clearer about strategy, the culture we wanted to create and how we saw the business developing.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater