This article is a part of our encyclopedia, and is editable by you. Edit ➜
No early career info added yet...
Wink & Nod
Sandeep started Wink & Nod in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Wink & Nod?
I used to work for a VC fund in Florida and focused on investments in early-stage consumer brands. I was also the COO of a luxury eCommerce watch company as part of the VC fund. I noticed a consistent rise in US & Europe based startups that focused on disrupting the mattress and the sleep market - these startups were bringing sleep products that were traditionally sold offline to an online-first model. Plus there was a lot of innovation in the product itself. Being someone who had experienced difficulties with sleep and actively looking for the best products that the market has to offer, it piqued my interest.
> Treat your company or your startup as a child - nurture it, grow it, and make it ready for the world.
The catalyst to start the business was the pursuit of my parents for a good mattress. They spent more than three weeks in this quest and ended up buying a mattress for an absurd price of Rs 30,000. Upon asking my mother what mattress she had purchased, she was not very sure. The experience of my parents and the potential opportunities in the Indian mattress industry sparked the idea of building a startup focusing on sleep.
After a rigorous analysis of the market, I decided to quit my job. I raised some capital from my boss and utilized it to build the platform. A friend of mine from college, Vishal helped me build the website. A colleague from my watch company, which was based in Hong Kong, helped me with the due diligence of possible sourcing partners. Additionally, Vishal had some contacts in design and warehouse companies from Mumbai. I came back to India teamed up with a few people from the logistics and eCommerce sector and launched Wink & Nod.