Samantha Varnerin


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Samantha Varnerin is an American entrepreneur. Samantha started Snuggle with Sam in 2016 and is based in Boston.[1]

Samantha Varnerin,  of Snuggle with SamSamantha Varnerin, of Snuggle with Sam

Company

Snuggle with Sam

Twitter

@snugglewithsam (72 followers)

Instagram

@snugglewithsam (572 followers)

Career

Early Career

No early career info added yet...

Snuggle with Sam

Samantha started Snuggle with Sam in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Snuggle with Sam?

I stumbled upon professional cuddling by sheer accident while looking at a newsletter from Jason Zook (during my work hours in my freezing office at my day job) where he mentioned it in passing but made a point to say professional cuddlers was a real job that people get paid for.

About 300 people filled out the application form within a week of the article going live, and that was the starting point of what is now Snuggle with Sam, which about four months after the article went live I began to pursue full-time.

I remember thinking, “No it’s not. I’m gonna Google this right now and it’s not going to exist because if it does I’d be so good at it.” I was living paycheck to paycheck and getting burried in student loan debt, and since I found an agency that would have me charge $80/hour, I signed up with the first agency I saw on Google and applied, asking if I can do this around my full-time job (note: I do not recommend you do what I did).

That company did a lot of things that made it a good learning experience at first, but they also didn’t do much teaching. I didn’t have a system to qualify clients, a process for checking in with a text-security service they had, a schedule to book clients, or a way to track sessions so I knew what I owed the company. I didn’t have a clue what I was doing for sessions, and since professional cuddling was only in the U.S for a couple years at this point and little regulation in the industry (there still is), I got a lot of requests from people that were looking for a session thinking this was a front for prostitution!

This was when my engineering background came in handy. After my first bad experience with a client, I started creating my own systems to make myself safe that the agency didn’t give me. I made my own email questionnaire, things to look for that might indicate if a client might be an issue, confirmation process to make sure clients knew when and where to be, and other things I felt could be automated and make my life easier for before I see a client. This got tested as the agency gave me more leads and I saw how they responded to my qualification processes, and I started tweaking how I wanted the sessions to look. As I heard the same questions over and over again, I began to come up with canned responses.

The following summer, I went to Chris Guillebeau’s World Domination Summit and I talked about what I do on the side with someone. Word started to spread about me and my side gig, and one woman that approached me asked if she could interview me for a blog. I assumed it was her personal blog and said yes. A few days after the conference, she emailed me from her work account… the blog she was talking about was the Penny Hoarder.

When it came time to get interviewed, they asked me how I’d recommend someone get started as a professional cuddler… and I didn’t have an answer. I could not recommend someone to the agency I was working under because they didn’t train me and I felt it would be irresponsible to send people there.

I quickly put together a website for them to backlink to using Squarespace with two landing pages: one to apply to be a cuddler (I decided I would have people work under me in a company, which I no longer do), and the other one was to put in a request to work with me.

About 300 people filled out the application form within a week of the article going live, and that was the starting point of what is now Snuggle with Sam, which about four months after the article went live I began to pursue full-time.

how-i-make-a-living-professionally-cuddling-with-people

Source [1]

References

Contributors

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