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Effortless Web Kits
Sam started Effortless Web Kits in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Effortless Web Kits?
It was 7:00 pm, about 8 days before Christmas in 2017 when my boss sent me a text message “Can I call?”.
I’d been in the tech industry as a software developer for a while now, so a late-night chat wasn’t necessarily out of the ordinary - especially if one of our clients had an unexpected, catastrophic error that couldn’t wait until the morning.
“Of course!” I said.
When I answered my phone I heard a heartbroken voice telling me that our biggest client - the client I consulted with almost exclusively - the client I’d written thousands of lines of codes for over the past year - was closing its doors.
What did that mean for me, exactly? That meant I was going to be transitioned to a less crucial role and need to learn a new system and start from scratch - and that the company was maybe not going to make it through this.
At that moment I had a choice. An important one, and one I will never forget.
I had the choice to stay in hopes that we would survive (I knew it was unlikely, and certainly as the most junior developer I would be the first let go) or to try something else.
It wasn’t an easy decision, but I chose to say goodbye to that job and almost immediately posted in an entrepreneurial Facebook group I had been in for a year or so that I was now offering tech services.
In fact, here’s the post (I took a screenshot because I like to remember how weak and defeated I felt back then and how strong I feel now).
As I expressed in this post, I had no idea how I was going to make this all work. Truthfully, a lot of my identity has been tied into what I do for as long as I can remember, and I am ambitious as hell (I have a BS in General Engineering from one of the most competitive schools, Harvey Mudd College)...so the ambiguity of the future scared me more than I’d like to admit.
But guess what? (this is where the story gets better, I promise!).
After that post, I booked a couple of clients. They had me do some quick tech projects (going into the backend to make updates, migrating their site to a new hosting company, updating their website styling, little things).
It got some money in my pocket & made me think - man, I should totally make myself a website.
So I did. I made a website & shared it with my community and thought about my packages and broke everything down into buckets and what I was really good at and what I really loved and catered to my fellow entrepreneurs.
Then I started booking packages - websites & membership sites and I was really freaking good at it.
Over the next year, I learned the ins and outs of running a tech consulting business. How to pay myself, how to put money away for taxes, how to streamline my client journey, how to invoice clients and schedule out projects, how to package up my offerings and how to handle custom work.
Now, I have not only surpassed what I made in my old job, but I am also working less, doing projects I love and continuing to scale my business (in a sustainable & goal-based fashion).
And guess what - none of my business is centered around one client. Although I love each and every person I get to work with, I will never put all of my eggs in a single basket.
I will never experience that 2017, 8 days before Christmas phone call ever again.
These days I wake up every single morning excited to get started for the day - in fact, I have to MAKE myself stop working & it’s just the best.