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Ross started CallPage in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on CallPage?
For two years, I was working as a consultant for a company that assisted other Eastern European countries in entering new markets, for example, from Russian to the Polish market. I managed more than 75 projects during my time there.
One of my responsibilities included optimizing the conversion of the websites to increase the number of leads and phone calls. While exploring various opportunities, we noticed with my partner - Sergey, that the faster we promised to contact users, the more likely they were to leave their contact details. We ran a test, where we promised to call back users within an hour, this resulted in a 30% increase in people leaving their contact details.
Within a short period, we observed a very high level of interest among businesses which reassured us with the belief that there is a specific demand in the market.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater