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Baby Wit LLC
Rosalee started Baby Wit LLC in 2004. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Baby Wit LLC?
After having a baby, I realized that I did not want to be a full-time student working for a doctorate nor working full time at a dot com. I wanted to stay at home with my baby girl. My sister-in-law with 3 children had launched a successful soap-making business that I took inspiration from and was looking for something I could build a stay at home business out of.
During my final year for a master’s in psychology, I presented my findings at the WPA in Vancouver BC and during that trip, my ex-husband pulled me into a decal t-shirt shop called Bang On. For a good laugh, I put some rather adult designs on baby shirts to bring back to my friends with babies. Sonic Youth, Bowie & the Sex Pistols all landed on baby onesies.
The trip to Canada and my desire to launch a stay at home business collided and the idea was implanted. At the time I was hanging out in the SF art scene and wanted to put local art on baby tees. I also thought that parents my age wanted something different and would be very much into seeing their babies wearing their favorite bands and cool zine art. I settled on the baby t-shirt idea. It seemed so easy. All I needed was a heat press, the transfers, and a website. I also knew there was a dearth of cool baby clothing, even in SF and at the time the idea seemed edgy way and uber cool.
My husband and I were quite low on money and moved into his parent’s home. I spent a summer working on building out a website in their basement. I phoned that company in Canada and asked if I could purchase their transfers and resell them on baby shirts. They laughed at me but said sure, why not. I also asked zine artists to allow me to put their art on my baby shirts. Artists like Dave Warnke, Bill Griffith, Kieron Dwyer, Trina Robbins & Steven Weissman. Everyone I told the idea to thought it was a bit nutty. Bands & zine art on baby shirts? So crazy in 2003.