Rosalee Rester


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Rosalee Rester is an American entrepreneur. Rosalee started Baby Wit LLC in 2004 and is based in Portland.[1]

Rosalee Rester, founder of Baby Wit LLCRosalee Rester, founder of Baby Wit LLC

Company

Baby Wit LLC

Twitter

@babywit (0 followers)

Instagram

@babywit (259 followers)

Career

Early Career

No early career info added yet...

Baby Wit LLC

Rosalee started Baby Wit LLC in 2004. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Baby Wit LLC?

After having a baby, I realized that I did not want to be a full-time student working for a doctorate nor working full time at a dot com. I wanted to stay at home with my baby girl. My sister-in-law with 3 children had launched a successful soap-making business that I took inspiration from and was looking for something I could build a stay at home business out of.

During my final year for a master’s in psychology, I presented my findings at the WPA in Vancouver BC and during that trip, my ex-husband pulled me into a decal t-shirt shop called Bang On. For a good laugh, I put some rather adult designs on baby shirts to bring back to my friends with babies. Sonic Youth, Bowie & the Sex Pistols all landed on baby onesies.

The trip to Canada and my desire to launch a stay at home business collided and the idea was implanted. At the time I was hanging out in the SF art scene and wanted to put local art on baby tees. I also thought that parents my age wanted something different and would be very much into seeing their babies wearing their favorite bands and cool zine art. I settled on the baby t-shirt idea. It seemed so easy. All I needed was a heat press, the transfers, and a website. I also knew there was a dearth of cool baby clothing, even in SF and at the time the idea seemed edgy way and uber cool.

My husband and I were quite low on money and moved into his parent’s home. I spent a summer working on building out a website in their basement. I phoned that company in Canada and asked if I could purchase their transfers and resell them on baby shirts. They laughed at me but said sure, why not. I also asked zine artists to allow me to put their art on my baby shirts. Artists like Dave Warnke, Bill Griffith, Kieron Dwyer, Trina Robbins & Steven Weissman. Everyone I told the idea to thought it was a bit nutty. Bands & zine art on baby shirts? So crazy in 2003.

Source [1]

References