Rocio Evenett

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Rocio Evenett is an American entrepreneur. Rocio started Sewing Incubator in 2020.[1]

Rocio Evenett, founder of Sewing IncubatorRocio Evenett, founder of Sewing Incubator


Sewing Incubator


Early Career

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Sewing Incubator

Rocio started Sewing Incubator in 2020. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Sewing Incubator?

I got my first toy sewing machine when I was 3, and can honestly say that it was the start of my career in the Garment Industry.

My parents decided to move from NY to Mexico City when I was 4, and I carried on making outfits for my GI Joes until I felt comfortable enough learning Spanish and making friends.

After living in Mexico City for 11 years, I moved to Los Angeles to start high school there and ended up starting my first “business” selling custom outfits to the popular girls who loved showing up to parties wearing something nobody else could buy.

When I was 17 and still in High School, I attended college at night and on the weekends to study Fashion Design/Merchandising and Costume Restoration.

By the time I finished high school I couldn’t be bothered to go back to college and got my first job in the Garment Industry as an assistant designer for a company that (back then) was developing and manufacturing in Los Angeles.

In the early 90s, my employer laid off many creative positions due to a recession, and I was only spared because I took a position as a production assistant. This position allowed me to gain a much better understanding of the challenges presented in the manufacturing process and I was very fortunate to be surrounded by a group of generous professionals who shared everything they knew with me.

By the mid-90s many brands started moving product development and manufacture to Mexico and eventually China.

In the late 90s, I started offering digital services online exclusively, which (along with a move to the UK) allowed me to study at London College of Fashion and take on consultancy projects for global brands such as Perry Ellis Europe, Zara, Mango, Puma, Burberry, Grenfell, Christian Dior, and apparel technology leaders such as Gerbing.

By 2010 I decided to move back to Los Angeles permanently and that’s when I realized the effects that 15 years of government-sponsored outsourcing had on the industry, decimating it to the point where only 3% of apparel was still made in America.

While the country was still recovering from the financial downturn of 2008, I realized that putting all our efforts into servicing clients “remotely” and focusing on direct-to-consumer brands was the way of the future.

In 2017 I realized that it was only a matter of time before Social Media could provide a viable business model for brands to sell directly, so started coming up with a plan to empower entrepreneurs to develop and manufacture unique products in the USA, and then in August of that year, a routine medical check-up came back as stage 3 cancer.

While undergoing cancer treatment for two years, I was able to work on a solid business plan that I would be ready to put into action when my treatment was completed in mid-2019.

Sewing Incubator was launched in January 2020 to create and support 10.000 local jobs by teaching entrepreneurs and small businesses how to launch and manufacture products in the USA while leveraging accessible technology.

You can never have too many contingencies in place. The best decision I made was to always plan for a disaster (literally) and have a contingency in place to mobilize when something goes wrong.

I knew from working with numerous brands for 30+ years that many of them had been founded by entrepreneurs without an industry background, and on the other hand, many small businesses manufacturing in the USA have not had access to affordable technology to update their services for a direct to the consumer market.

Source [1]



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