Roberta Perry


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Roberta Perry is an American entrepreneur. Roberta started ScrubzBody Skin Care Products in 2006 and is based in Farmingdale, NY.[1]

Roberta Perry, founder of ScrubzBody Skin Care ProductsRoberta Perry, founder of ScrubzBody Skin Care Products

Company

ScrubzBody Skin Care Products

Location

Farmingdale, NY

Twitter

@scrubzbody (2.42K followers)

Instagram

@scrubzbody (4.61K followers)

Career

Early Career

No early career info added yet...

ScrubzBody Skin Care Products

Roberta started ScrubzBody Skin Care Products in 2006. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on ScrubzBody Skin Care Products?

My skin was crazy dry and peeling even in some spots. I started using lotion but nothing seemed to work. Then I found exfoliating product and everything changed. I bought dozens of jars over a year and a half period and had something I loved about every jar and something I didn’t love. I decided to make my own. My sister pushed me to sell and joined me in the business.

I had no expertise in skincare, but I had research and the love of learning something new.

I tried different techniques. I studied up on good labeling practices. I wanted to do it right from the beginning. I asked questions. I joined a business group, which has a robust facebook group, a great mentor and a great group of makers to learn from and lean on. I go to local Chamber events and online networking groups to give me different perspectives.

> Starting this business changed my life. It opened doors. It introduced me not only to some of the best people in the world through my customers and business groups but I learned so much about myself, too.

My products really started selling themselves, with a little push from us via marketing at parties and event. When I met the owner of a chain of salons on Long Island, where I lived, and he said I could speak with the spa buyer and sell at his salons, I knew I was on to something. Our repeat business kept increasing as well, so we knew that customers were returning again and again.

I then expanded into more wholesale and at one point we were in about 28 Whole Foods Markets. As our storefront market grew, however, I knew that it was retail that was what I loved most. I love knowing our customers. I love serving them one on one. Now we do a little bit of wholesale to small boutique type shops, a growing private label and 90% retail, both in the store and online.

In my previous life I was the marketing director of a failing adult education school in Dallas, TX, working from my home on Long Island, NY. I was also selling telecom services and working as a freelance graphic designer. When I made the original body scrub, it was for myself. When my sister suggested selling it, the thought of combining all my other business knowledge and wrapping it around a product I loved was intriguing. All these years later I am still amazed at the process and progress. I still love it every single day.

Source [1]

References