Rob Law


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Rob Law is a British entrepreneur. Rob started Trunki in 2006 and is based in bristol.[1]

Rob Law,  of TrunkiRob Law, of Trunki

Company

Trunki

Twitter

@trunkidaddy (2.16K followers)

Instagram

@trunkidaddy (605 followers)

Career

Early Career

No early career info added yet...

Trunki

Rob started Trunki in 2006. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Trunki?

I was 19 and a 2nd Year Product Design student at Northumbria University (the same course as Jony Ive of Apple fame had done a few years earlier). During the course, we were asked to enter a national luggage design competition. When I went looking for inspiration at a Department Store, I found myself looking at ride on toys for kids and thinking about how much space they waste. Often, they have a lift-up seat with barely enough space to store an apple. The idea came to me to make a ride-on toy that maximized the internal space so it could function as luggage and entertain kids while traveling. I went on to win the competition and approached a luggage manufacturer to license the design. They told me I'd invented a toy and when I approached toy manufacturers, they said it was luggage!

5 years later I finally found a toy company that took Trunki on and I signed a global licensing deal with them to manufacture my design and sell it anywhere in the world. They went bust 3 years later having only ever sold Trunki in the Middle East of all places!

Shortly after that I decided I could do a better job, launched Trunki as a lifestyle brand (not a toy or luggage) I quit my job as a product designer, and started the business. 9 years after the initial idea!

If you don't have happy customers there's no point in investing in any marketing.

how-an-innovative-kids-suitcase-design-turned-into-a-12m-month-company

Bit of back story on my battle with Cystic Fibrosis.

Realizing my life would be short, I put CF behind a wall and didn't think too much about it. My daily routine of physio and drugs was just a routine and I believed I was as normal as the next person.

Sport played a key roll in keeping me healthy, although I was no good at football and cricket (more down to poor coordination than fitness) I found I was a good middle-distance runner. I also loved mountain biking and took up swimming.

Later in life, I became a triathlete and competed in Half Ironman Triathlons. I knew from a young age I couldn't fulfill my dream of being an astronaut as they need strong lungs and the same was true for being a soldier.

I also have dyslexia and was stuck in Special Needs classes in school but I knew I was good with my hands and loved art and woodwork. At 14 after researching design careers, I discovered product design and found my real passion, my element as Sir Ken Robinson says. I then focused intently on doing all I needed to get onto the best university course in the country.

So I guess that defying the odds is down to finding a passion, maintaining a relentless focus on getting better at it, and embracing the challenges that get in the way of progress. It’s all about sustaining a resourceful and resilient mindset.

Source [1]

References

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