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On The Map Inc
Rick started On The Map Inc in 2009. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on On The Map Inc?
I started working when I was 15. My first job was the night manager at a Quiznos in Cocoa, FL. My father owned an air conditioning company, so I started working there installing AC units. That lasted for a couple of years, but it involved installing ductwork in hot, unairconditioned attics in the Florida heat, so I knew that it wasn’t something that I wanted to do forever.
A very common mistake that I’ve seen over the years is focusing too much on product/service and not enough on the sales. Think about how you’re going to sell the product and then push for the execution.
One of our AC clients owned an internet marketing company called Labitat, and my dad got him to interview me for a part-time intern position. I was hired and that was the start of my internet marketing career. At that time, around 2007, the company’s biggest clients were in Fort Lauderdale, so I spent a lot of time in the South Florida area. When that client’s work dried up, I saw the writing on the wall with Labitat and decided to look for a new job.
I found an opportunity selling SEO/Website services over the phone, a sales job in Fort Lauderdale. I was there for about six months learning how to make sales over the phone.
By then, I had gotten tired of working for someone else, so I decided to start my own business. I had the drive and I saw an opportunity in the marketplace so I took it. By 2009, I started my own company On The Map Marketing and I was cold calling attorneys from my living room. For companies, especially small and medium-sized businesses, getting on the Google map was vital. Someone might search “coffee Miami,” for example, and then just look at the map to see where the closest shop is. If your business doesn’t appear on it, then you’re not getting that customer. So, we got companies “on the map,” which is obviously where the name came from.
Contributors to this article:
- Pat Walls, Founder @ Starter Story