Ray Li


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Ray Li is an American entrepreneur. Ray started Sene in 2017 and is based in Los Angeles, CA.[1]

Ray Li,  of SeneRay Li, of Sene

Company

Sene

Location

Los Angeles, CA

Career

Early Career

No early career info added yet...

Sene

Ray started Sene in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Sene?

After graduating from Cornell, I was in management consulting at Deloitte doing global process transformations.

It is not about how smart you are, it’s about the grit to stick it through the darkest and loneliest times.

Then I wanted to experience the other side of the coin, and went to Interbrand and helped companies define their global brand strategy. During my time there, I won a Rebrand100 award for the strategy work for turning around what used to be The Yellow Pages.

I was fascinated with the idea of building a brand from scratch. Personally, there were a lot of brands where I loved the aesthetic but being a slim asian guy, the cut usually didn’t work on me. And I’ve had custom clothing made before, but the experience just never felt that special or elevated. The idea was - what if there could be a marriage of the luxury experience of a high-end brand, but the clothing was all custom fit instead of off-the-rack?

My wife and I had just gotten married and we were excited to dig into the adventure. We started playing around with the idea on nights and weekends, and we love looking back at photos of us shipping some product from our tiny studio apartment in NYC.

Source [1]

References

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater